For over 160 years, creation and innovation have been the beating heart of Louis Vuitton. Collaborations with great contemporary artists have enlivened the Maison’s collections, bringing unparalleled freedom of expression.
With LV DREAM, Louis Vuitton celebrates these unique creations and their creators with a major permanent exhibition, while creating a new cultural destination in Paris, right next to the Maison’s historic headquarters at 2, rue du Pont-Neuf. A gift shop and a chocolate shop with cafeteria in collaboration with the Chef-Pâtissier of the Cheval Blanc Paris, Maxime Frédéric, flank the exhibition space, making the visit even more interesting.
LV DREAM opens to the public on December 15, 2022, with the aim of retracing Louis Vuitton’s most famous artistic collaborations by presenting countless historical pieces and contemporary creations to the general public.
An enthralling journey, which winds through nine rooms, many of which are interactive, and retraces the dialogue between the Maison and the world of creation. The exhibition is characterized by a relentless dynamism, ranging from the first commissioned art projects for shop windows and perfume bottles, to original made-to-order trunks, through the interpretations of the iconic Monogram motif by famous artists, up to arrive at the famous collaborations for the prêt-à-porter collections and the first three chapters of the Artycapucines series of limited edition bags.
The exhibition itinerary is divided into thematic sections such as “Louis Vuitton: As Seen By…”, “The World of Louis Vuitton According to Rei” and “Leather Goods in Fashion”. Two portraits of Louis Vuitton made by Alex Katz and Mister Cartoon, never exhibited to the public, open the exhibition. “The World of Vuitton According to Rei”, a room dedicated to Rei Kawakubo, artistic director of Comme des Garçons, who designed two capsules for Louis Vuitton: Party Bags in 2008 and Bags With Holes in 2014. In this room the installation invites visitors to relate to the surrounding space and to feel as if they were actually inside the bags. Interactive scenography also features in “Art Meets Fashion”, the last room where motion-sensitive animations from collaborations with Daniel Buren, NigoÒ, Grace Coddington and Christopher Nemeth are projected onto a digital wall.
To involve all five senses, LV DREAM presents “Maxime Frédéric at Louis Vuitton”, a chocolaterie with café, under the supervision of the Chef-Pâtissier of the Cheval Blanc Paris. Among the leading names in the art of pastry and chocolate making, Maxime Frédéric trained in Parisian hotel-palaces, including Le Meurice and George V, before landing at the Cheval Blanc Paris in 2020 and winning the prestigious Guide award Gault & Millau 2022 as best Pastry Chef of the year. Decorated with lush tropical plants, the Café offers visitors a gourmet break with a selection of fresh pastries that play with the Maison’s motifs. At the same time, La Chocolaterie presents a delicious assortment of chocolates which, once again, find inspiration from the codes of Louis Vuitton, packaged in emblematic boxes.
Finally, in the gift shop, you can discover items made with the exclusive LV DREAM logo, as well as a selection of small leather goods, accessories, perfumes and Louis Vuitton publishing products.
The LV DREAM exhibition was developed from previous exhibitions that explored the history of the Maison’s artistic collaborations, creating a place where imagination and creative production become an experience to be discovered.