For the Salone del Mobile, in Milano, Dior Maison invited seventeen artists to reinterpret one of its iconic emblems: the medallion chair. A symbol of Louis XVI style that Christian Dior chose as soon as he founded his House, in order to seat guests at his fashion shows in a “sober, simple and above all classic and Parisian” décor, as he recounted in his memoirs.
The essential oval surmounted by a Fontanges bow became one of the major codes of 30 Avenue Montaigne, the beating heart of Dior.
Today, Sam Baron, Nacho Carbonell, Pierre Charpin, Dimorestudio, Khaled El Mays, Martino Gamper, Constance Guisset, India Mahdavi, nendo, Joy de Rohan Chabot, Linde Freya Tangelder, Atang Tshikare, Seungjin Yang, Ma Yansong, Jinyeong Yeon, Tokujin Yoshioka and Pierre Yovanovitch offer their visions and artistic and cultural sensibilities – from Japan to Italy by way of Korea, Lebanon and France – to reconceive this object of desire with boundless creativity.
An unprecedented and pluralistic collaboration, a reflection of the House’s timeless modernity that reinvents the Dior dream and lets it live on.
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