From Consumers to Creators: How OOAK is Redefining Fashion Design

Interview

From Consumers to Creators: How OOAK is Redefining Fashion Design

With a commitment to sustainability and artisanal quality, OOAK is set to redefine the future of fashion.
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One Of A Kind (OOAK) is a pioneering fashion tech startup headquartered in Sofia, Bulgaria, that empowers customers to become the designers of their clothing, offering a unique and personalized fashion experience. With a commitment to sustainability and artisanal quality, OOAK is set to redefine the future of fashion.

Through OOAK’s online configurator, fashion enthusiasts and those seeking personalized expression can embark on a creative journey where fashion meets technology, and where every garment reflects their unique style. From the choice of fabric to the stitching style, from color selection to sizing, OOAK’s intuitive online design interface transforms customers into artists, allowing them to bring their fashion visions to life. The company’s user-friendly visual configurator makes the design process not just easy but also enjoyable.

OOAK, not just a startup, an innovative idea ready to revolutionize the world of fashion. How was it born and why?
The concept of OOAK was born out of a desire to empower individuals to express their unique style in a world inundated with mass-produced fashion. Our team envisioned a platform where every individual could unleash their creativity and design clothing that truly reflects their personality. We recognized a gap in the market for personalized fashion that marries artisanal quality with modern technology, and thus, OOAK was born.

A new way of imagining the future of fashion and its consumers and customers?
Absolutely. We believe that the future of fashion lies in personalization and sustainability. Today’s consumers crave authenticity and individuality, and OOAK offers them the opportunity to be the designers of their own wardrobe. By embracing technology and craftsmanship, we are transforming the fashion industry into a more inclusive and creative space where every voice can be heard.

What are the main features of OOAK?
At OOAK, our main features revolve around customization, quality, transparency, and sustainability. Our online design interface allows customers to personalize every aspect of their clothing, from fabric selection to stitching style. Each garment is meticulously crafted by hand, ensuring artisanal quality and attention to detail. We provide real-time tracking so customers can monitor their order’s progress, and we’re committed to sustainability by only producing items upon order and planting a tree for every purchase.

The first responses from customers? Are they happy to be able to create their favorite look by becoming a designer themselves?
The response from our customers has been overwhelmingly positive. They appreciate the opportunity to unleash their creativity and design clothing that truly reflects their style and personality. Many have expressed delight in being able to take on the role of designer and create their favorite looks with ease. Our customers value the exclusivity and craftsmanship of OOAK garments, and they take pride in wearing something that is uniquely theirs.

Behind a project there is always great work. How did OOAK develop?
The development of OOAK has been a journey fueled by passion, innovation, and dedication, with Angelina Dimitrova, our Head of OOAK Craft Manufactory, playing a crucial role. With over three decades of experience in textiles and fashion, Angelina’s expertise and global perspective have been instrumental in shaping OOAK’s vision. Through continuous iteration and refinement, we have built a brand that resonates with individuals seeking personalized fashion experiences. Through partnerships with skilled artisans, OOAK has become synonymous with personalized fashion experiences, thanks to Angelina’s leadership and dedication to advancing the industry. Of course, our tech team has also worked tirelessly to create a seamless online platform that empowers customers to design their own clothing.

An opportunity also for Sofia, Bulgaria?
Absolutely. Sofia serves as the headquarters of OOAK, and it’s been instrumental in shaping our identity as a European fashion tech startup. We are proud to be based in Bulgaria and to contribute to the local economy and creative landscape. Our presence in Sofia has also allowed us to tap into a diverse talent pool and leverage the city’s vibrant culture and heritage.

Fashion meets technology. What do you think will be the next development in fashion? Artisans, designers, consumers, large groups, the impact of sustainability. A great challenge for everyone?
The convergence of fashion and technology holds immense potential for innovation and transformation. We believe that the next development in fashion will be centered around enhancing the customer experience through immersive technologies such as augmented reality and virtual try-ons. This will enable consumers to engage with fashion in new and exciting ways, while also addressing sustainability challenges through on-demand production and supply chain transparency. It’s a challenge that requires collaboration and creativity from all stakeholders, but we’re confident that technology will play a pivotal role in shaping the future of fashion for the better.

What are the 2024 goals for OOAK?
In 2024, our goals for OOAK are twofold: to further enhance our online platform and customer experience, and to expand our presence in the European market. We are committed to refining our design interface, introducing new features, and continuing to push the boundaries of personalized fashion. Additionally, we aim to reach new audiences and establish partnerships that will enable us to scale our operations and fulfill our vision of making personalized fashion accessible to everyone across Europe and beyond.

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