A Temporary pop up Chanel Rouge Allure Velvet Nuit Blanche just opened in Milan

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A Temporary pop up Chanel Rouge Allure Velvet Nuit Blanche just opened in Milan

Immersed in the seductive atmosphere of the CHANEL Fragrance & Beauty universe, visitors will be able to explore a space dedicated to the magic of the night
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A special beauty event in the heart of Milan: from 8 to 20 March, the Maison CHANEL invites you to live an original immersive experience inspired by the 8 new matte shades of the ROUGE ALLURE VELVET NUIT BLANCHE collection and the new campaign featuring the actress Margot Robbie. An exciting journey through the eight hours of the night marked by as many shades of lipsticks.

Immersed in the seductive atmosphere of the CHANEL Fragrance & Beauty universe, visitors will be able to explore a space dedicated to the magic of the night, through a path designed and built on the theme “Nuit Blanche”, punctuated by suggestive scenography capable of stimulating the senses and nourishing the ‘imagination.

The journey begins in the CHANEL DAY STORE, where you can discover the 8 new shades of Rouge Allure Velvet, and continues by discovering VELVET BOULEVARD which, step by step, leads the visitor into a world of colors and sensations.

Five purpose-built settings offer the opportunity to live a truly engaging experience:

1:00 – DRIVE is an evocative photocall, which will offer the truly unique opportunity to take a selfie immersed in the engaging and dynamic atmosphere of the advertising campaign of the Rouge Allure Velvet Nuit Blanche collection.

02:00 – CINÉMA LE LUXOR is a cinema with a program entirely dedicated to Rouge Allure and her testimonial Margot Robbie. It will offer the possibility of accessing a very special backstage: dedicated to the make-up universe, it will allow you to enjoy lip make-up and book free make-up consultations.

Zoemagazine editor in chief Gioia Gange at Chanel Nuit Blanche Milan | ph credit: Davide Mordonini

04:00 – LE RED NOTE is a refined jazz club, entirely dedicated to the olfactory discovery of the different interpretations of the ALLURE fragrances – for men and women – and other iconic perfumes of the Maison.

05:00 – LES BAINS ROUGES is the club where it will be possible, to the rhythm of music, to discover the Rouge Allure range with all its best-selling shades: the lipsticks can be tested with the support of Beauty advisor.

07:00 – LE GRAND ALLURE HOTEL, the Suite of an exclusive hotel offers a more intimate atmosphere where guests can immerse themselves in a moment of care and beauty with make-up and skincare consultations lasting 15 minutes.

The journey ends in the CHANEL NIGHT STORE, a boutique inspired by a “convenience store”: specialized consultants will guide visitors in discovering their ideal products. Here you can purchase the Limited Edition lipsticks from the ROUGE ALLURE VELVET NUIT BLANCHE collection, together with a selection of CHANEL beauty products.

A dedicated online platform will allow you to book both entry to the POP-UP and make-up and skincare consultations: BOOKING 

Let yourself be involved in a unique experience signed by CHANEL beauty.

ROUGE ALLURE VELVET NUIT BLANCHE POP-UP
From 8 to 20 March 2024
Via S. Carpoforo 9 – Milan
From Monday to Thursday 11am-8pm
Friday, Saturday and Sunday 11am-10pm

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