CHANEL announce that the actress and House ambassador Lucy Boynton will join the singer and CHANEL ambassador JENNIE and the actress Amandla Stenberg in the COCO CRUSH campaign. Here the videos behind the scenes:
SOME ENCOUNTERS YOU WEAR FOREVER
For Gabrielle Chanel, every encounter was a game where luck and destiny intersect. The muses and ambassadors of the House take turns playing this game in a round of musical chairs at the Palais Brongniart in Paris, set to the rhythm of It’s So Good, an original song by English musician, DJ, producer and composer Jamie xx.
Desired, provoked, unexpected: Gabrielle Chanel’s life is a story of encounters that changed her destiny.
The COCO CRUSH collection embodies these encounters with clean and even incisions that crisscross the curved surface of each piece. These singular creations combine strength and delicacy, simplicity and density, softness and rigor.
Discover the new COCO CRUSH creations: the new single earring in white gold and the new mini bracelets in yellow, white or BEIGE GOLD, with or without diamonds. Featuring the exclusive, rotating and invisible COCO TWIST clasp, the new COCO CRUSH mini bracelets close with a simple turn, endlessly.