The Dioralps capsule campaign

Lifestyle

The Dioralps capsule campaign

An ode to the magic of the mountains and the splendors of winter, the DiorAlps line dreamed up by Maria Grazia Chiuri unveils an unprecedented wardrobe, revisited through inspirations from the House's latest shows.
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Sublimated by the iconic prints of the Dior autumn-winter 2023-2024 ready-to-wear collection, puffers, après-ski boots and the emblematic Dior Book Tote are adorned with the Plan de Paris design. Pants, enhanced by knee reinforcements, are paired with turtleneck sweaters embellished with the star motif – the founding-couturier’s lucky charm. The signature coat of arms of the Diorunion capsule, punctuated with the motto “L’union fait la force”, flourishes on quilted jackets, as well as on accessories such as scarves, bonnets, hats and caps.

These unique silhouettes are revealed in an exclusive video campaign, celebrating the joys of snow sports with elegance and lightness. An invitation to get away and to inventive audacity, through the prism of Dior excellence.

www.dior.com

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