Givenchy unveils key images from the advertising campaign for its Fall-Winter 2023 womenswear collection conceived by creative director Matthew M. Williams and captured by photographer Heji Shin.
The Fall-Winter 2023 global campaign draws inspiration from the golden age of Couture, the 50s and 60s. In a nod to the Givenchy archives of that period, the images offer a striking testament to the creative director’s talent for taking cues from both the House’s archives and the street – and transforming them into a new kind of contemporary glamour.
“I wanted to express Givenchy’s new elegance by taking cues from our past and adapting them to the present. The look focuses on self-confidence, comfort and empowerment, three concepts that are integral to the Maison’s codes. Today they are embodied by Mona Tougard, Karolina Spakowski and Liu Wen,” says Givenchy creative director Matthew M. Williams.
The campaign showcases a collection defined by strong tailoring, amplified volumes and sharp constructions designed to be worn with ease. On a double page spread, Mona Tougard wears a sculptural black blazer over an asymmetrical mousseline dress, an outfit that illustrates the designer’s sophisticated approach to proportion and contrast. In a single-page image, Karolina Spakowski wears a slit-front silk lavalier shirt paired with a black mohair wool tricotine maxi skirt, an ensemble that revisits Givenchy elegance with a modern twist. Other essentials – a soft yellow leather trench coat – perfectly capture the designer’s modern and sophisticated approach to the classics.
Accessories include the on-trend Voyou bag in a new easy-to-match medium size in seasonal hues or metallic finishes; the Shark Lock Cowboy in aged black and satin pink calfskin with jewel details or lurex green décolleté. Jewelry, such as Stitch rings and cuffs, the Charm necklace and Daisy earrings, as well as gloves and the new metal Giv-Cut angular sunglasses complete the looks.
CREDITS
Creative direction: Matthew M. Williams
Art Direction: Edouard Risselet
Photographer & Director: Heji Shin
Stylist: Carine Roitfeld
Models:
Mona Tougard
Karolina Spakowski
Liu Wen
Set Designer: Manon Everhard
Hair: Gary Gill
Make up: Stephane Marais
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