On September 5 and 6, 2023, Prada will present the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE, to coincide with Frieze Seoul. Curated by Lee Sook-Kyung, the space will showcase multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.
For Prada Mode Seoul, KOTE will be transformed into a multi-dimensional destination where guests can explore the different universes on offer. Across KOTE’s multiple buildings, the three directors bring their visions to life, brought into conversation by Lee Sook-Kyung and spanning questions of culinary culture, absence, and mortality. Guests will be able to move from space to space, experiencing the full depth and richness of each.
“Films impact cultures by reflecting the values and ideas that already exist in a given culture but also by opening up new possibilities and visions. What we see in films are both reflections of realities and promises of imagined worlds, a product and prompt of collective imagination. Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee create distinctive worlds in their films that are at once products of contemporary South Korea and inspirations for different possibilities. Prada Mode Seoul will highlight their uniquely diverse visions by providing three separate yet interconnected spaces, each representing the individual director’s version of actual and imagined reality,” says Lee Sook-Kyung.
Prada Mode Seoul will include various activities such as screenings, musical performances, and dynamic conversations, as well as culinary offerings featuring a sophisticated local and global curation.