DARE IN GRIS DIOR

Beauty, Lifestyle

DARE IN GRIS DIOR

Dior has gathered together a group of remarkable artists, who are the true multi- cultural idols of a new generation, guided by a spirit of diversity and authenticity.
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Alone yet together, different yet linked by their audacity, iconic and yet so similar… Dior has gathered together a group of remarkable artists, who are the true multi- cultural idols of a new generation, guided by a spirit of diversity and authenticity. In the same way that a perfume reveals its accords, each of them draws inspiration from the scent of Gris Dior and discloses a facet of their character. Filmed by Bardia Zeinali, a leading director on the avant-garde fashion scene, and photographed by Mikael Jansson, a star of fashion images, their creative intensity and their strength shine through.

Dior encourages them to share what they dare to be, to do and to dream. Whether they act, dance, sing or create, they are all models of talent and audacity. Grey becomes their leitmotif and their carte blanche. Together they are remarkable, and with Gris Dior they enjoy a moment of total freedom.

Unique and versatile, renowned and yet still mysterious, each artist in this eclectic group is composed of multiple facets. Just like the scent of Gris Dior. For Dior, they bare themselves, and dare to reveal one of the striking aspects of their personality, responding to an invitation to embody what they want, and to claim what they wish for. On camera, they are authentic and remarkable in polished images, as vibrant Gris Dior welcomes their resolute views and their choreographed movements.

JENNA ORTEGA RISKS EVERYTHING
JOSEPH QUINN OPENS UP, NO HOLDS BARRED
LIU YU XIN DIVES INTO COLOR
WITH GRIS DIOR THEY DARE EVERYTHING

More than a color, and more than just a simple encounter between black and white, grey at Dior is hallowed ground. It has always been present, on walls and in looks, infinitely nuanced and elegant. Grey is the backdrop to every mood, revealing every nuance and supporting every passion. The height of grey incarnate is Gris Dior, a regal perfume and unexpected master of the game in a light chypre turned icon. Today, Gris Dior invites these artists to express themselves unfettered, in its fragrance trail adored by men and women. Their words flow freely alongside fluid images. They are as captivating and fascinating as a fragrance. As spellbinding as a scent. Audacious, sincere and confident, they dare in Gris Dior.

www.dior.com

DARE IN GRIS DIOR

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