In the famous Piazzetta throughout the summer a pop-up dedicated exclusively to the travel editions of the Maison and an unprecedented City Guide Capri. Overlooking the splendid setting of the Capri square, at the foot of the island’s famous majolica bell tower, the historic newsstand, a reference point for the inhabitants and visitors of the blue island, shines again thanks to the contribution of Louis Vuitton.
After more than 90 years of activity, the newsstand has moved, leaving a void for all visitors and inhabitants in search of newspapers, magazines and books from all over the world, to be leafed through warmed by the Capri sun.
This is why Louis Vuitton has chosen this place, a reference point for reading lovers for almost a century, as a new space dedicated to publishing signed by the Maison, enlivening it with the rainbow of necklaces dedicated to travel, the City Guides, the Fashion Eyes and the Travel Book.
Starting from Paris with the famous bouquinistes of the Rive Gouche of Saint Gemain, passing through the West Bund in Shanghai, the “librairie éphémère” project arrives on the island of Capri for its third Italian stop. The debut was in Venice in April, with the recovery and restoration of six historic newsstands thanks to the contribution of the Maison, followed by Milan in June, on the occasion of the Design Week. Due to its ephemeral nature, the Louis Vuitton newsstand will be open for the summer season, from 8 July to 4 September.
Respecting the original architecture, bringing the note of elegance and liveliness that distinguishes the rainbow of Louis Vuitton editions, the Maison intends to draw the attention of the public, especially the younger one, to the beauty and value of quality editorial products. , helping to pass it on to future generations.