A new design space that the Maison conceives as a home of its own. Signed by the international architecture and design studio with Italian DNA Il Prisma, a leading company in designing innovative spaces in which work and creativity become central elements, the new Casa Acqua di Parma is part of a completely redeveloped historic industrial building, becoming a reference place to meet and work together.
Work environments that become spaces to welcome guests and meet: real poles of attraction that focus on the ritual of being and creating together. A central square, a lounge and large open spaces with bookable workstations alternate flexibly with more reserved meeting rooms and areas for individual concentration.
For its new home Acqua di Parma chooses one of the most stimulating and expanding areas of the city. A lively urban creative hub, which catalyzes some of the most dynamic realities of fashion, design, architecture and communication, in the characteristic and historical context of the Navigli between the characteristic pedestrian bridges, the suggestive church of San Cristoforo and lots of greenery . Flooded with natural light, the interiors of the Casa Acqua di Parma recount the codes of the Maison in every detail. Light colors, inserts of nature, and a space that is organized fluidly around the large central square, the fulcrum of the project.
Everything recalls a bright outdoor area, from the furnishings to the large central tree, a characterizing element of the design that places the emphasis on people’s working well-being. Arched elements inspired by Italian architecture, works of art on the walls and as a ceiling a vast skylight for a space that invites a new convivial atmosphere. To enrich the spaces an exhibition area, which meets near the reception and the decorative installation with the unmistakable hatbox in the iconic yellow Acqua di Parma, signature of the Maison.
Particular attention is given to reducing consumption, also thanks to the photovoltaic coverage that can support most of the building’s use of electricity.