For almost 150 years Piaget has been a passionate creator of timepieces and jewels that combine unsurpassed technique with surprising beauty and audacity. Every day in its offices, creative studios and ateliers Piaget encourages, celebrates and revolutionizes craftsmanship and the concept of excellence. The Maison’s expertise in gold processing, as well as its commitment towards this sustainable and so precious material, make it a natural representation of Homo Faber’s motto: “crafting a more human future”
This year Homo Faber will present over 400 unique works, created by 350 designers and artisans from over 30 countries. In 15 exhibitions, 22 curators and designers will offer among other things a unique insight into Japan’s National Living Treasures. In its own stand inside the exhibition – conceived by curator Judith Clark – Piaget will propose its own savoir-faire in the goldsmith field thanks to artisans who will perform demonstrations of the art of engraving and making gold chains.
Since the fifties the Maison has wanted to perfect and develop its expertise in the transformation of gold, a material that it uses both for the construction of watch cases and bracelets that in engravings, high jewelery creations and much more. Piaget has the advantage of having its own goldsmith oven and is the only Geneva Maison in able to practice and convey the art of making gold chains. His devotion to craftsmanship goes far beyond just relying on the craftsmanship of the craftsmen: the Maison Piaget is concerned, in fact, with preserving these unique skills by training the new generations of artisans who are thus able to make their daily gestures at the counter handed down over the centuries their own. Over the years, the Piaget ateliers have therefore become places where knowledge that has distant roots is preserved and where exceptional pieces are still produced, thus safeguarding the profession of master goldsmiths and their exceptional skills.
To illustrate Piaget’s craftsmanship applied to gold processing, contemporary and historical creations will be exhibited on the occasion of Homo Faber. The event will be held a short distance from the Clock Tower of Venice, a particularly significant location as at the end of the nineties the Maison had made available its skills and sponsored the restoration of the intricate mechanisms of the clock itself with its two Moors that mark the passing of the hours, and then did the same in 2006 also for the Palazzo clock Ducal. The Maison then continued to finance and support the maintenance and overhaul services of the mechanisms of the Clock Tower and Clock Tower of the Doge’s Palace, thus consolidating its partnership with the city of Venice.