forte_forte loves Acqua di Parma

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forte_forte loves Acqua di Parma

The Italian fashion brand forte_forte celebrates Mirto di Panarea. forte_forte and Acqua di Parma together for the first time. An all-Italian love story...

Forte_forte loves Acqua di Parma was born from the encounter between the fashion house with its dreamlike charm, made of timeless clothes that thrive on emotions, and the Maison, symbol of the most refined Italian style. A common passion for the craftsmanship and culture of Made in Italy, for the atmospheres of Italian landscapes, for a pure and spontaneous beauty that smells of rebirth. Two stories that come together to celebrate Mirto di Panarea, one of Acqua di Parma’s most loved fragrances.

Much more than a capsule collection, “forte_forte loves Acqua di Parma” evokes the magic of spring and its rebirth emanating from the aromas and colors of the fascinating Aeolian island. A kaleidoscope of emotions that radiates an image of new freedom, moving through the wings of a butterfly and a dragonfly. An iridescent atmosphere that vibrates with light and energy.

The agreement was immediate and natural. “forte_forte loves Acqua di Parma” was born from the common intent to convey the joy of a return to life and freedom in contact with the vibrant nature of the Italian Mediterranean. Emotions released by Mirto di Panarea, the Blu Mediterraneo fragrance that forte_forte has been able to interpret with its poetic and delicate aesthetic ”, declares Acqua di Parma.

“We are very happy with the collaboration with Acqua di Parma, an icon who, like us, is all Italian. I have always been in love with the solar essentiality that distinguishes the Maison, a natural refinement that I feel very similar. forte_forte is the sincere and authentic tale of a story full of emotion that takes inspiration from the beauty of a dream world made of delicacy and poetry. What I try to convey in each garment is the great human sense with which it is imagined and designed, the nuances through which those who have passionately dreamed, sewed and worn it are told. When I design our clothes I let them come to life and subtly convey their soul; an almost impalpable feeling, but at the same time intense and exciting, a bit like with Acqua di Parma fragrances. Interpreting the bright and vibrant notes of Mirto di Panarea was truly exciting, Acqua di Parma expresses authentic intimacy and elegance and is a faithful and refined presence that has always lived next to me “, says Giada Forte, Creative Director of forte_ forte and founder of the brand together with his brother Paolo who takes care of the strategic and managerial aspects.

It is the expression of a new spring that blooms in the streets of an ancient Aeolian island, where the sun reflects its iridescent light on the white stones of the houses and on the blue and magical surface of the sea water. An imaginary that lives in the delicate and dreamy design created by forte_forte for the Maison. Butterflies and dragonflies open their colorful wings taking off a flight that smells of freedom and rebirth and that is reflected in a kaleidoscope of freshly blossomed flowers. The tones of the radiant Parma yellow alternate with the purple of myrtle berries, the fruit symbol of an island suspended in time, on a water green background with pearlescent reflections. Everything is vibrant with life, while in the air you can breathe the scents of aromatic herbs that grow spontaneously and freely in the Mediterranean scrub.

Forte_forte’s precious aesthetic interacts with the regenerating notes of the fragrance. The aromatic warmth of myrtle blends with basil, with sparkling citrus accents of lemon and Calabrian bergamot. In the heart, accents of sea breeze meet jasmine and rose. Intense closure with mastic and juniper combined with cedar wood and amber. Joyful and contemporary, the design surrounds the cylinder packaging and the green colored glass bottle that recalls the delicacy of ceramic.

Made of a bright and special iridescent paper, the packaging, like a forte_forte dress, surprises and makes you dream, in an intimate and exciting relationship with those who choose it. The outer cylinder is embellished with a small crochet decoration, its shape refers to a warm and bright sun. Around the cap of the bottle, a magical scoubidou in shades of cobalt blue and fluorescent yellow, with a precious golden medal, can be transformed into a bracelet or anklet, a hair clip or a colorful and flamboyant key ring.

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