The pop-up store represents the first step in a wider collaboration between two companies aiming at extending the Ginori 1735 products offered by the department store and expanding the sale of the Florentine maison’s collections to other Printemps Haussmann stores in France.
Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world’s leading brands in pure porcelain and in the highest quality artistic design, announces the exclusive opening of a new pop-up store dedicated to the LCDC collection, La Compagnia Di Caterina, within the Printemps Haussmann in Paris, one of the most prestigious haute couture French temples.
Located in the Perfume and Home Fragrances department, on the first floor of the department store at 64 Boulevard Haussmann, until 3 January 2022, the temporary shop will offer its French clients the possibility to discover and touch with their own hands the first home fragrances collection of Ginori 1735, composed of perfumed candles developed in various colours and sizes, incense burners and fragrance diffusers, synthesis of the figurative tradition of the brand, interpreted by Luca Nichetto in a contemporary vision.
L’Amazzone (The Amazon), L’Amante (The Lover), La Dama (The Lady), Il Letterato (The Scholar), Il Seguace (The Companion), Il Favorito (The Favourite), Il Frate (The Friar) and L’Addetto al Fuoco (The Fire-Master) make that journey from Florence to Paris that the protagonists of the court of queen Caterina de’ Medici took, in a sensory and symbolic voyage, between places and traditions able to unite the two cities. The LCDC perfumes are, in fact, developed by Jean Niel, the oldest French parfumeur, founded in 1779, and are studied to be unique and timeless, recalling narratives, rendering sensations and spreading aromas in a natural and permanent way. In addition, the single pieces come with refills that can be substituted and mixed once the fragrance is used, restarting its life cycle without interruption.
In LCDC, Luca Nichetto is inspired by the masks of the Lucha Libre, by the illustrations of Jean-Paul Goude and by graffiti art, with a design that mixes the classicism of ancestral statues with rigorous lines, in which the faces and the sculptures take on an iconic and mysterious dimension. A fusion of graphic symbols with an alchemical flavour and of colours that recall the ingredients used to create the fragrances: Orange Renaissance, a tribute to the Renaissance with an essence capable of seducing and burning with love, Black Stone, the perfume of mystery and discovery capable of keeping the flame alive in each one of us, Purple Hill, the scent-memory of the Tuscan hills covered in summer flowers that impresses, persists and persuades.
The pop-up store represents the first step in a wider collaboration whose objective is to join the forces between one of the most noted and admired companies in the French retail panorama and one of the most iconic brands of Made in Italy, focusing on an extension of Ginori 1735 products offered by department stores and on the expansion of the Florentine maison’s collections to other Printemps Haussmann stores in France. An ambitious commitment of the Kering maison, which focuses strongly on retail and on the international development strategy of the brand in an optimistic and determined way, especially in view of Christmas time. The new LCDC collection is also available on the Printemps Haussmann official website: www.printempsfrance.com