Emilio Pucci x Acqua di Parma
A collection that invites you to a journey animated by the joyful spirit that distinguishes the two historic Italian Maisons and supports the Save the Children’s “Rewrite the Future” project.
The Vortici print, inspired by an archive theme by Emilio Pucci and declined in Parma yellow for the Holiday Season, is reinterpreted in a new way with a harmonious movement of color and light. It is a whirlwind of positivity and joie de vivre that invites you on a journey through the universes of Italian beauty, from sophisticated city architecture to the most splendid flower gardens, to the coasts of the Mediterranean, bringing with it a feeling of freedom, trust and hope.
United by common values such as craftsmanship, joyful spirit and passion for beauty, the two Maisons have expanded the concept of gift, transforming it into a real vortex of solidarity by contributing to Save the Children’s “Rewrite the Future” campaign – the An international organization that has been fighting for 100 years to save children at risk and guarantee them a future – aimed at combating early school leaving and educational poverty to give education, opportunities and hope to vulnerable children in Italy. A concrete gesture of love in support of present and future generations, to which Acqua di Parma has always looked with trust, with the conviction that culture and education are indispensable for transmitting and preserving the Italian art of living.
The Emilio Pucci x Acqua di Parma Collection will be available starting from October in the boutiques and e-commerce of the two Maisons as well as in the retail and wholesale channels.