The focus of the initiative is to explore the inventiveness linked to the recovery of unused materials, creating a patchwork technique which links together a series of bags which will be presented in the Tod’s flagship boutique on via Montenapoleone in September. To mark the occasion, American contemporary artist Willie Cole, known for creating three-dimensional art pieces from existing materials, will create unique sculptures made from recycled Tod’s leather.
The MOSAIC patchwork originated in the local Italian know-how used in traditional techniques. Women employed in the numerous leather and shoe factories, handcrafted small bags for grocery shopping made from production leftovers. MOSAIC draws creative elements from this custom and updates it by giving new life to materials that would otherwise remain unused, by transforming them into precious, sustainable objects, reinventing the idea of timeless.
The collection consists of a limited number of shopping totes and pouches, and a selection of home accessories, all made using the same upcycling process.
Following the same principle, artist Willie Cole has created objects of design by collaborating with Tod’s artisans by using leathers, semi-finished products and salvaged pieces from different productions as raw materials for artistic invention. Once again, the idea is that manual work and craftsmanship are celebrated, giving new life to what are considered non usable materials. The sculptures created for Tod’s will be unveiled in Milan during a special event presenting MOSAIC and will subsequently travel between Paris, London, New York and Miami. Tod’s MOSAIC defines the values of the brand: manual skills, strong creativity and the focus on Italian lifestyle combined with a strong environmental awareness that no-one can ignore today.