Prada Aoyama Tokyo | “Sturm&Drang Preview Services”

Lifestyle, Top Stories

Prada Aoyama Tokyo | “Sturm&Drang Preview Services”

An exhibition project organized with the support of Fondazione Prada which will be held from 22 July to 26 November 2021

The fifth floor of the iconic building designed by Herzog & de Meuron houses a new configuration of the “Sturm & Drang” project, born from the collaboration between the Prada Foundation and gta exhibitions, ETH Zürich.

Curated by Luigi Alberto Cippini (Global Armature), Fredi Fischli and Niels Olsen (gta exhibitions, ETH Zürich), “Sturm & Drang” explores the practices, experiences and environments related to Computer-generated imagery (CGI) with the aim of unravel the intricacies of computer modeling and analyze current image production and their impact on our daily perception.

“Sturm & Drang Preview Services” focuses on the preliminary non-digital processes used in computer modeling and reconstructs, through material technologies, a series of environments – critically reworked by the architectural and urban planning studio Armature Globale – which are part of the analysis of the project in its entirety. . “Sturm & Drang Preview Services” does not focus on the final product, ie digital images, but is a set of environments and scenarios representative of real or imaginary spaces in which the CGI is conceived, tested and produced.

The exhibition project is presented as a repertoire of material contents and their use in digital technologies through a selection of spaces and environments. Among these, a room inspired by the Cheap Hotel in Chiba, a fictional place described in the famous science fiction novel Neuromancer (1984) by William Gibson, in which the protagonist connects to cyberspace. The exhibition explores how polystyrene models, do-it-yourself structures for motion studies and museum scenarios can challenge the ways of live representation if deprived of the contemporary meaning of image creation and engineering, such as 3D assisted drawing. computer, live-rendering and post-production.

“Sturm & Drang Preview Services” provides a critical point of view for understanding social environments and structures within creative offices and technology and software companies, through the juxtaposition of raw materials and high-resolution images. The project also questions the concepts of authorship and subjectivity, presenting architectural models and modules resulting from collaboration with ETH students and researchers.

  1. Hi I am so happy I found your weblog, I really found you by mistake, while I was searching on Askjeeve
    for something else, Anyhow I am here now and would just like to say many thanks for
    a fantastic post and a all round entertaining blog (I also love the theme/design), I don’t have time to go through it all at
    the moment but I have book-marked it and also included your RSS feeds, so when I
    have time I will be back to read a lot more, Please do
    keep up the fantastic work.

  2. Hello! This is kind of off topic but I need some advice from an established blog.
    Is it very difficult to set up your own blog?
    I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to begin. Do you have any
    points or suggestions? Thanks

  3. Very energetic post, I enjoyed that a lot. Will
    there be a part 2?

  4. Hi, I check your new stuff regularly. Your writing style is awesome, keep doing what you’re doing!

  5. Hello There. I found your blog using msn. This is a very well written article.
    I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I will definitely comeback.

  6. Excellent blog you’ve got here.. It’s hard to find good quality writing like yours nowadays.
    I really appreciate individuals like you! Take care!!

  7. This site was… how do you say it? Relevant!! Finally I’ve found something that helped
    me. Thanks a lot!

  8. I just could not depart your web site before suggesting that I
    really enjoyed the usual information a person supply to your visitors?
    Is gonna be again continuously in order to investigate cross-check new posts

  9. It’s hard to come by knowledgeable people about this subject,
    however, you sound like you know what you’re talking about!

  10. I was suggested this website by my cousin. I am not sure whether this post is written by
    him as nobody else know such detailed about my trouble.
    You’re wonderful! Thanks! scoliosis surgery scoliosis surgery

  11. of course like your website however you have to test the spelling on several of
    your posts. A number of them are rife with spelling problems and I to find it
    very bothersome to tell the truth on the other hand
    I’ll certainly come again again. asmr asmr

  12. This article will assist the internet visitors for setting up new website or even a blog from start to end.
    cheap flights cheap flights