Prada Aoyama Tokyo | “Sturm&Drang Preview Services”

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Prada Aoyama Tokyo | “Sturm&Drang Preview Services”

An exhibition project organized with the support of Fondazione Prada which will be held from 22 July to 26 November 2021

The fifth floor of the iconic building designed by Herzog & de Meuron houses a new configuration of the “Sturm & Drang” project, born from the collaboration between the Prada Foundation and gta exhibitions, ETH Zürich.

Curated by Luigi Alberto Cippini (Global Armature), Fredi Fischli and Niels Olsen (gta exhibitions, ETH Zürich), “Sturm & Drang” explores the practices, experiences and environments related to Computer-generated imagery (CGI) with the aim of unravel the intricacies of computer modeling and analyze current image production and their impact on our daily perception.

“Sturm & Drang Preview Services” focuses on the preliminary non-digital processes used in computer modeling and reconstructs, through material technologies, a series of environments – critically reworked by the architectural and urban planning studio Armature Globale – which are part of the analysis of the project in its entirety. . “Sturm & Drang Preview Services” does not focus on the final product, ie digital images, but is a set of environments and scenarios representative of real or imaginary spaces in which the CGI is conceived, tested and produced.

The exhibition project is presented as a repertoire of material contents and their use in digital technologies through a selection of spaces and environments. Among these, a room inspired by the Cheap Hotel in Chiba, a fictional place described in the famous science fiction novel Neuromancer (1984) by William Gibson, in which the protagonist connects to cyberspace. The exhibition explores how polystyrene models, do-it-yourself structures for motion studies and museum scenarios can challenge the ways of live representation if deprived of the contemporary meaning of image creation and engineering, such as 3D assisted drawing. computer, live-rendering and post-production.

“Sturm & Drang Preview Services” provides a critical point of view for understanding social environments and structures within creative offices and technology and software companies, through the juxtaposition of raw materials and high-resolution images. The project also questions the concepts of authorship and subjectivity, presenting architectural models and modules resulting from collaboration with ETH students and researchers.

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