Belgian singer, Angèle, will be the new face of the advertising campaign for CHANEL 2021 Eye Makeup Collection. She composed as well the music that accompanies the campaign, in which we can hear her voice.
The singer-songwriter, instrumentalist and producer has been a CHANEL ambassador since 2019, a relationship that first began when she climbed the stairs at the opening ceremony of the Cannes Film Festival wearing CHANEL Haute Couture.
The campaign for the 2021 Eye Makeup Collection photographed by Solve Sundsbo.
With the 2021 edition of the EYE CAMPAIGN, CHANEL encourages self-expression by way of ultra-resistant, long-wearing products.
Highlighting our eyes is a way of asserting our personality. Makeup must be adaptable to our moods and desires, and accommodate our emotions without fail. That observation inspired CHANEL to create this new collection of waterproof products that allow women to go about their lives without worrying about whether their makeup can keep up.
Express and emphasize your style with a single swipe of the STYLO YEUX WATERPROOF. The cult favorite from the House of CHANEL is now available in 14 shades so that women can wear whatever color they desire, choosing from among timeless hues that are universally flattering on every eye.
Together with LE VOLUME DE CHANEL WATERPROOF mascara, the STYLO YEUX WATERPROOF lets women experience the full range of their emotions and wear their makeup with pride, no matter what. Expressing who they are. A long-wearing look that stays put through the many facets of their daily lives. LE VOLUME DE CHANEL WATERPROOF makes lashes look longer and fuller.
The new EYE CAMPAIGN is also marked by the launch of two new LES 4 OMBRES eyeshadow color harmonies. Two new companions, and all their shades, for even more accentuated eyes.
also check: CHANEL FACTORY 5