Kering Eyewear unveils its Digital Retail Concept: a unique retail environment enhanced by the power of digital. In the concept, dedicated digital screens provide branded videos that can be updated and animated in real-time: in one click, the entire look of a store can change, from a multi-brand layout to a single brand takeover.
It is the “power of digital”: digital can create a unique and entertaining shopping experience in a timeframe that would have been unthinkable using traditional visibility tools. To represent luxury at ease, digital screens are incorporated in tailored design fixtures, made with the finest materials, providing a fascinating backdrop for the Kering Eyewear Collections.
The ambition of the Digital Retail Concept is to create a state-of-the-art presentation platform for Kering Eyewear’s luxury brands, to elevate consumers’ in-store experience using an advanced digital approach and to engage customers and sales associates with tailormade needs.