Armani Beauty | Acqua For Life and Earth Day

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Armani Beauty | Acqua For Life and Earth Day

Giorgio Armani's global clean water initiative, reaffirms its commitment to safe water as it changes climatic conditions increase the pressure on this essential natural resource
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Over the past three years, renowned photographer Viviane Sassen has visited both Madagascar and Nepal to immortalize Acqua for Life projects with her strategic partner WaterAid. From her visits, Viviane Sassen has made a film and images that convey the transformative impact that clean water has on the daily life of local communities.

Through the artist’s joyful and positive lens, the film and images illustrate the intrinsic connection between water and life.
Looking ahead, Acqua for Life is committed to continuing to expand its engagement with communities around the world to provide universal access to safe, safe drinking water.

A staggering 90% of all natural disasters on earth are water related. More frequent and extreme floods are polluting sources already at risk and ruining existing water systems; longer periods of drought are drying up the springs. People living in poverty are particularly exposed to this dramatic impact of climate change due to their dependence on already precarious water and sanitation systems.
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By 2025, half of the world’s population will live in water-scarce areas. People need a secure supply of drinking water that can continue despite floods, droughts and natural disasters. Because clean water keeps you free from disease, allows you to go to school, earn a living and be ready for any eventuality in the future.

Acqua for Life is Giorgio Armani’s initiative focused on providing universal access to drinking water in water-scarce regions. Launched in 2010, the same year in which the United Nations recognized the right to water and sanitation as a human right, Acqua for Life has since become a commitment of the brand. In 2021, the total funding that Acqua for Life has provided to its strategic partners over the years will reach the threshold of 10 million euros