Helmut Lang is universally considered the father of streetwear. More than contemporary trends such as cool and genderfluid would not exist without him.
Helmut Lang’s concept is confirmed for this PF21 Collection: minimalism is the new avant-gard
At what precise moment does a garment stop being anonymous and acquire a strong potential, thanks to his simplicity? Nothing in Helmut Lang’s work leaves any doubt: it is a brand, however essentialist it may be, not at all simple and banal. The difference is that none of Lang’s choices have to do with chance.
Lang since his first creations has reversed the classic canons of clothing, giving women back the freedom to wear men’s jackets and straight trousers: an androgynous style that we can never recognize as futuristic today.