Acqua di Parma presents the New Masterclass Service

Beauty, Top Stories

Acqua di Parma presents the New Masterclass Service

The Italian Maison dedicates a new sensory experience to its public, to immerse themselves in the world of its Golden Fruits and Barber Shop. To be enjoyed online or in a Boutique.

An invitation to immerse yourself, with the expert guidance of the Acqua di Parma ambassadors, in two different paths: the world of Golden Fruits, luminous essences that distinguish the fragrances of the Maison, or the Barber ritual, a contemporary interpretation of traditional Italian shaving.

The customer can book their favorite Masterclass online in the Experiences section of the website. The online event takes place on the Zoom platform and is reserved for a maximum of 12 people. Once you have registered for the online event, you will receive the elegant Experience Kit that accompanies the Masterclass at home. Those who opt for the live event will be welcomed into the boutique with the Experience Kit and a welcome drink. In this case the Masterclass is reserved for a maximum of 4 people. Both options last approximately 45 minutes.

It will be possible to let yourself be enveloped by Acqua di Parma fragrances in the Masterclass dedicated to Golden Fruits. A fascinating sensory journey led by the Brand Ambassador, which starts from the history of perfumery and ends with the birth of Cologne. Everyone will also be able to personally experience how the Frutti d’Oro are masterfully orchestrated by Acqua di Parma with other ingredients from all over the world in compositions that release the brightness of the most authentic Italian style. To make the session lively and intense, the path is supported by the Experience Kit: together with the mini hatbox that contains Cologne, a rich selection of the fragrances of the Maison and all the tools for a precious olfactory discovery. Or for those who want to experience real Italian shaving first hand and perfect their daily care routine, the Masterclass focused on Barber offers a path full of information and advice. The session, led by the Brand Ambassador or the Acqua di Parma Barber, accompanies the discovery of the secrets of flawless shaving and grooming. The Experience Kit contains, next to the mini hatbox with Cologne, a careful selection of Barbiere test products.

The Masterclasses have a cost of 30 euros and both online and offline options reward the customer with a voucher worth 30 euros that will be sent directly at the time of booking, which can be spent on the purchase of the most popular products for a minimum value of 150 EUR.

Sharing, sensoriality and interactive in-depth analysis make each Masterclass a rewarding and memorable experience that combines technological innovations, multi-channel, atmosphere and warmth with creativity. At the center, people, in perfect Acqua di Parma style.

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