Jewellery, Top Stories


For Valentine's Day 2021, Piaget has decided to support the "Juliet Club", an association of volunteers that for years has kept alive the legend of the two most famous lovers in the world - Romeo and Juliet

Young people still enjoy talking and writing about Love, with “a capital L”, regardless of what is often said about them. And Love, be it dreamed, desired or real, plays a big part in their lives.

For Valentine’s Day 2021, Piaget has decided to support the “Juliet Club”, an association of volunteers that for years has kept alive the legend of the two most famous lovers in the world – Romeo and Juliet – by answering the letters addressed to the heroine of the romantic story par excellence: Juliet Capulet.

Piaget, which has always been synonymous with elegance thanks to its jewelry and watchmaking creations, firmly believes that passing on values to future generations is the only way to pursue innovation. And so the Maison has decided to ask Generation Z kids to test and express themselves on the subject of Love by writing a real letter to Juliet.

To promote this unique project on Valentine’s Day, the Maison asked the young and talented actress Elisa Visari to launch the initiative through her social media channels. Lovely Elisa will wear jewels from Piaget’s Possession collection, thus becoming the youngest Italian friend of the brand.

For anyone wishing to get involved and challenge their writing skills, taking part is easy: just send a Love letter to piaget@julietclub.com by February 14 and post it on your Instagram profile using the hashtags #PiagetinLove #PiagetValentinesDay #ExtraordinaryLove



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