Continuing to celebrate community, creativity and the voices of the future, Burberry unveils its latest campaign. There campaign promotes a community, bringing together different creative spheres between the world of fashion, dance and sport. Dynamic, diverse and free, in a single context: the universe of Burberry.
The element that unites is youth and creativity. The set of characters reflects society as a whole, as well as communities encouraged by the youth initiatives Burberry is supporting in partnership with Marcus Rashford MBE – enabling people to reach their full potential, explore their dreams and push themselves always beyond. The campaign video, created in collaboration with Megaforce, unleashes this idea by carrying it viewer from the everyday to the extraordinary, allowing him to explore a new fantasy.
“This campaign aims to look ahead, look to the future: inspired by young people, it brings together a community of different talents and worlds. United by passion, commitment and love, this campaign is a celebration of the their dreams, of exploration and of always going beyond. I am honored that Burberry is able to partner with Marcus Rashford and with extraordinary organizations around the world to give something back to the next generations, allowing them to explore their dreams. And starting from that concept – to explore and go beyond – I have wanted to express in the countryside the true sense of freedom, the daring spirit and imagination that emerge when we push boundaries, something that, at Burberry, we have always had at heart. “
X Riccardo Tisci, Chief Creative Officer
Directed by Katelin Arizmendi and choreographed by (LA) HORDE, a group of four young dancers explore a modern and revisited British landscape, in a choreographed journey from the city to the sea. Alongside the film, behind-the-scenes content celebrates the community of young dancers – Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels – showcasing their characters, their personalities, their hopes and their dreams. The images, photographed by Rafael Pavarotti with styling by Ibrahim Kamara, reflect the fusion of worlds different: instead of land and sea, they are the creative combination of sport, high fashion and dance.
The dynamic images feature a group of models and dancers alongside Marcus Rashford MBE, making his debut in a fashion campaign. The image celebrates the community around Burberry: blurring boundaries, overcoming divisions, bring people together. The brand codes are present in the campaign, including iconic outerwear, trench coats, jackets diamond quilted jackets and hooded down jackets made from recycled nylon. Accessory elements include the Pocket Bag, a tote in canvas and leather with archive-inspired stitching.
As part of this multifaceted campaign, Burberry has joined forces with charities in support of young people around the world, providing protection, encouragement and enabling them to shape our tomorrow. A campaign of particular importance especially in such unprecedented times. Burberry’s history of supporting its communities is rooted in the altruism of its founder Thomas Burberry, a former apprentice who founded his own company at just 21, whose core values of contributing to society have continued throughout their life.
This campaign represents Burberry’s enduring commitment to community support, and the involvement of the brand in supporting the voices of tomorrow to build a better future.
check also: Burberry collaborates with Marcus Rashford MBE