Miu Miu Icons Film Campaign


Miu Miu Icons Film Campaign

In the images shot by Mert Alas and Marcus Piggott under the creative direction of Katie Grand, these Miu Miu Icons reflect the heritage of the maison and at the same time project towards a new future

What is the definition of icon? But above all, what makes it so? If originally yes it was a religious representation, in this secular age an icon is seen as a symbol, equally worthy of veneration and adulation. An icon can be a actor, a model, a musician, but he must still be representative, aexample of excellence. Likewise, an icon can symbolize a set of beliefs, a way of life. It always has to mean something. The icons of Miu Miu are women: a myriad of women, a multitude of a thousand facets that – through his characters – reflect the idea and ideals incontinuous evolution of fashion.


Miu Miu women are a plurality: a group, a community in itself, united by their absolute individuality. Coming from world of cinema, fashion and music, these women represent different reference models, icons for women of all ages. In the images shot by Mert Alas and Marcus Piggott under the creative direction of Katie Grand, these Miu Miu Icons reflect the heritage of the maison and at the same time project towards a new future.

Some are established, known: we already have seen their faces in the context of a Miu Miu campaign. We identify Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy not only as actresses but also as Miu Miu women, all of whom appeared in campaigns to represent Miu Miu women of that particular moment. Some newcomers join this choral cast: the actress EmmaCorrin, the actress and musician Jordan Kristine Seamón and Storm Reid, the actress who has also opened the Miu Miu Fall / Winter 2020 show. Each of them adds depth and richness to the universe of the maison, new facets. Together present the Miu Miu Pre-Spring 2021 collection, inspired by the paradoxes inherent infemininity, the ability and willingness of women to transform – through the fashion they wear – the outward perception of themselves and their own attitude. This cast of actresses and musicians is inherently in tune with the meaning of Miu Miu – of transformation, reinvention, of a woman who can being so many women. Continuously re-creating oneself, for others but also for themselves,these figures represent the plurality present in every woman. And in turn, these Miu Miu Icons reflect the icon that is in each one.



check also: Why is so revolutionary the Upcycled project by Miu Miu? 


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