Shot against the breath-taking beauty of the natural landscape, the campaign captures the spirit of discovery instilled by founder Thomas Burberry, who invented gabardine to enable pioneers to explore the outside world and journey into the unknown. Reinterpreted for the modern day, the campaign plays upon the concepts of freedom and escapism – reimagining past memories and defining future ones.
‘This campaign is all about memories and reflections. The collection was inspired by escape and freedom. Recently I have really reflected upon my memories and of being at one with nature again, a dream-like journey of another time, another place. Set in an ambiguous location – you could be anywhere – like in a dream you have the freedom to make your journey what you want. You can draw from old, familiar memories and also adventure to discover new, exciting ones. With the mirroring of the truck you get this sense of reflections through the contrasting elements of the truck’s raw, powerful energy with the peaceful beauty of the surrounding nature, a tension of modernity.’ Riccardo Tisci, Chief Creative Officer
The collection for women and men continues to build upon Burberry’s ric heritage and signature cues – from the Burberry beige colour palette and trench coats to classic tailoring and duffle coats – juxtaposed with new, modern silhouettes, prints and fabrications. The collection features supersized Pocket Bags and introduces the Olympia bag.
For the campaign, Riccardo gathered a team of iconic talent including director Eli Linnetz Russell, photographer Danko Steiner, stylist Ana Steiner, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Gary Gill.
The cast includes models Mariacarla Boscono, Sora Choi, Maty Fall Diba, Ben Gibson, Tara Halliwell, Izaak Theo and Mona Tougaard. The campaign is set against the soundtrack of ‘Four Movements for Two Pianos’ composed by Phillip Glass and played by renowned pianists Katia and Marielle Labèque, who also performed the piece live at the Burberry Autumn/Winter 2020
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