It is cool. It’s hot. It is an icon in the style of YSL. An electrifying showman, author of epochal successes. In September 2020, the YSL Beauty family will be delighted to introduce Lenny Kravitz as the new global face and spokesperson for Y.
In 2017, Yves Saint Laurent Beauté launched a new men’s fragrance that turned the first letter of Yves Saint Laurent’s name into a question. Because Yves Saint Laurent has always been a dreamer and a lover of risk. An experimenter and creator who has never stopped wondering: WHY NOT?
check also: Y Eau Fraîche The coolest answer for the “why” man
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