Vivid shades and macro graphics play with Louis Vuitton’s Monogram Giant motif in the new LV Crafty line, in which the refined craftsmanship of the Maison marries the underground style.

The collection draws inspiration from two artistic movements of the second half of the twentieth century: Graffitism and Neo-expressionism, trends that in the 1980s defined new creative territories arriving from the street to the museums and galleries of New York.

The graphic motif protagonist of the print is the result of research in the archives of the Maison, from the collections of objects from all over the world by Gaston Louis Vuitton. An echo of the early twentieth century revisited in an underground key which, combined with the new Monogram Giant in black, creates two color palettes for the LV Crafty collection: a summer and vibrant combination of cream and red or a warmer and autumnal combination of cream and caramel.

The handles and accessories, made of Empreinte leather, add elegant and discreet touches to the graphic forms of these new creations.

LV Crafty is declined on all the new icons of the Maison: OnTheGo, NéoNoé, Twist, Metis and Boîte Chapeau Souple which will debut in Louis Vuitton stores. Not only leather goods, the collection will also be enriched with accessories, ready-to-wear, travel items and much more.

The collection will be available in preview from July 24 on the louisvuitton.com website and from August in Louis Vuitton stores. The Forte dei Marmi shop will be tinged with the ultra-graphic prints of the collection welcoming visitors with a unique display dedicated to LV Crafty