Created in 2010, the Gioia collection is enriched with a new fragrance dedicated to nature, a source of inspiration for the collection since its inception.
Fresh, sparkling, always on the move, OCEAN DI GIOIA is a tribute to that living and powerful force of nature which is the ocean. As a tribute to his immensity, to his vastness, Giorgio Armani opens a new olfactory chapter of mesmerizing strength and vitality, presenting a woman with a free and contemporary spirit, embodied by Barbara Palvin.

A VITAL FEELING
OCEAN DI GIOIA is a crystalline floral fragrance with modern sensations of sea water. Made by the noses Marypierre Julien and Sonia Constant (GIVAUDAN), the fragrance opens with a fresh splash of energy that arrives through the juicy pear embellished with crunchy vegetable notes and sparkling citrus notes. At the heart, a sophisticated bouquet of crystalline jasmine, lily of the valley and rose diffuses an unmistakable and elegant floral trail, enriched with vibrant and enveloping base notes of sandalwood and musk. With its many facets, OCEAN DI GIOIA embodies spontaneous women who are in harmony with themselves.

NATURE CAPTURED IN THE BOTTLE
OCEAN DI GIOIA is enclosed in the elliptical bottle emblem of all GIOIA fragrances – an echo to the forms of nature. Curved lines and pastel colors are inspired by a contemporary but authentic femininity. The simple and sophisticated design of the glass bottle, covered with a slight pearly blue sheen, delicately conveys the natural and effervescent spirit of the perfume. The pastel blue hood with a rounded shape recalls a precious stone, as an aesthetic symbol of the essential elegance of Giorgio Armani.

ALL THE CHAPTERS OF A NATURAL FEMININITY
After the presentation of OCEAN DI GIOIA, the GIOIA collection now includes four joyful and colorful feminine fragrances:

• WATER OF JOY
• JOY SKY
• LIGHT OF JOY
• JOY OCEAN

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