Choose the Future has always been much more than a slogan for Napapijri: in fact, it represents the way to do one’s part through sustainability, a new form of creativity, which inspires ideas and innovations with respect for the interests of the world.
The brand’s goal is to work together with a community of pioneers, united by differences and active in the hope of finding a better way to make fashion.
With the launch of Infinity Rainforest in the SS20 season, Napapijri continues its commitment to design, sustainability and innovation, which began in 2019 with the creation of the first fully recyclable jacket thanks to its mono-material composition. Padding and edges are made of Nylon 6, while the main fabric is made of ECONYL® regenerated Nylon, a high-performance Nylon 6 thread obtained thanks to the recycling of abandoned fishing nets and other waste materials.
To close the circle and make innovation truly circular, Napapijri has developed a unique digital collection program: by registering online, customers who purchase Infinity have the opportunity, after at least two years, to return their jacket which will then be transformed into new ones yarns and new products. The circular future of fashion has never been so fashionable.
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