DZHUS SS20 “Algorithm”
The Spring/Summer 2020 collection draws inspiration from the structured system of work process, referring to both design development and sequence of the production rituals, poetical in their accuracy. Consistent patterns of actions and regulations have reflected in DZHUS’ pattern-making cult. Reconsidering norms and standards through the prism of her distinctive approach, designer Irina Dzhus comes up with an alternative concept of an office attire. Juxtaposing traditional cut techniques with avant-garde experiments, DZHUS have created a synthesis of innovative design inventions and rich utilitarian potential.
Complex yet minimalistic-looking, the garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. For some of the items, modification options count up to 20. Traditionally for the brand, the fabrics used are highly textured, including crushed cotton and linen, fine pleating and see-through organza resembling tracing paper – just to name a few. Having united intellectual solutions with exaggeratedly technological aesthetics, DZHUS are challenging the sartorial stereotypes by submitting a formula for a one-of-a-kind identity fitting perfectly in the uniform ambience.
Photo: Ania Brudna
Styling: Irina Dzhus / DZHUS Style Studio
Makeup & hair: Marina Averyanova / Y.Vision Creative Group
Models: Anastasia Kolenkova, Dasha Savchenko
Styling assistant: Andrii Popov
Vegetarian-friendly shoes: House Martin
check also: K-Way x THE Marc Jacobs