This year 20 years of Armani Beauty are celebrated. From the beginning, Armani Beauty has revolutionized cosmetics by creating cutting-edge formulas, born in the backstage, and pursuing innovation. Believing that maximum elegance consists in being yourself, the goal remains to bring extraordinary lightness, grip, comfort and ease of application. This commitment to excellence sets high standards that not only make you look and feel more beautiful, but above all, help you to be yourself consciously.
“I believe that beauty comes first of all from within. My creations are not made to mask or hide the wearer’s personality, but to reveal it “. Giorgio Armani
THE ARMANI GLOW
Extremely thin, impalpable textures; maximum comfort for the skin with long-lasting and luminous hold: the Armani glow has become a reference point creating an impeccable complexion that appears completely natural. Over the past twenty years, this distinctive glow has been recognized by the press and appreciated by both makeup artists and the public.
Dress code for the face
Over the past 20 years, Giorgio Armani has developed a dress code for the face with revolutionary formulas that satisfy every need. A rich but light texture. Coverage, but no makeup sensation. A simple application technique, for an impeccable effect. In conclusion, Giorgio Armani offers a wide range of foundations that can be perfectly customized to adapt to any situation.
SIMPLICITY, HARMONY AND NATURAL AUTHENTICITY
Giorgio Armani’s creations convey values of simplicity, high standards and durability derived from the use of carefully selected materials and from the dialogue between the elements of nature and its eternity.
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