Fashion is a novel. The Louis Vuitton Pre-Fall 2020 collection embarks on a narrative journey in which the leaders tell their stories. The clothes contained in our wardrobe create the premises for our days, our moods and our lives. The meeting of moments, stylistic movements and anachronistic combinations give life to a rich cast of clothing pieces. In such a “wearable library”, each dress writes its own chapter, composed of romantic monologues: peculiar dialogues between stylistic rebellion and refined craftsmanship, the narration of the encounter between sportswear and tailoring. Taking further inspiration from cultural references, Louis Vuitton decorated one of the t-shirts of the collection with the original 1971 cover of the cult novel The Exorcist written by William Peter Blatty.
To illustrate this collection, a term suitable for the world of fashion, literature and the big screen, the House’s muses proudly become the protagonists of book covers or movie posters, perfectly adapting to the history of Louis Vuitton and brilliantly embracing the adventurous role.
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