Chanel Lift Your Beauty

Beauty, Top Stories

Chanel Lift Your Beauty

It invites women to retake control of their beauty, without having to choose between naturalness, performance and sensoriality.
1135

CHANEL LIFT YOUR BEAUTY

Mademoiselle Chanel envisioned skincare products as “lifestyle” products to allow women to retake control of their beauty. Active, super-active, even hyperactive… Full of energy, desires and ambitions. Today, women want their appearance to reflect their true selves. They want to show their best face at every age. Instead of enduring time, they want to use it to reveal who they are and assert their beauty.
The new generation of LE LIFT skincare harmonizes beautifully with this confident and mastered way of approaching life and the passing time. It invites women to retake control of their beauty, without having to choose between naturalness, performance and sensoriality.
To solve this subtle equation, the Crème and the Crème Yeux are now reinvented in the LE LIFT line.

LIFT YOUR NATURE

The power of transformation lies at the heart of the LE LIFT line. The ability to transform the appearance of your skin, the ability to transform yourself to reaffirm who you are and the ability to transform nature to craft a pure and powerful active ingredient in perfect affinity with the skin’s needs. Self-evident nature that makes no compromises when it comes to performance.
Nature at its most powerful
The new LE LIFT skincare products feature an active ingredient extracted from a plant grown in France: alfalfa. Minerals, trace elements, vitamins, amino acids… This frail-looking plant owes its nutritional richness to a highly developed root system able to draw nutritive elements from the soil to nourish its every cell. A common element in healthy diets, alfalfa is usually ingested in the form of sprouts. Alfalfa botanical concentrate, the quintessence of the plant, is extracted from its seeds using green chemistry.
Double action
With its “gentle power,” the alfalfa botanical concentrate is an oxymoron. This active ingredient unites performance and beneficial action on the skin. Like retinol,* the benchmark anti-age molecule, it works on two levels, targeting both the epidermis and dermis.

*Comparisons of the stimulation of keratinocyte differentiation and proliferation, as well as Type I collagen synthesis – In vitro tests.
Comparison of the increase of epidermal thickness – Tests on reconstructed skin. Comparisons of anti-wrinkle and smoothing effects – Instrumental evaluation of 21 women.

LIFT YOUR SENSES

LE LIFT creams come in three soft and smoothing textures, tailor-made by CHANEL Research formulators. The dosage of each ingredient was precisely developed to offer three distinct sensory effects, three sensations that adjust to the skin’s needs and make it firmer (+10%*), smoother (-25% of wrinkles**) and more luminous (+34%***) with a refined skin texture (+27%****).
Longing for a delicate touch? LE LIFT Crème Fine delights with its airy appearance and fresh, lightweight feel.
Longing for a melt-away quality? LE LIFT Crème combines softness and comfort.
Longing for tenderness? LE LIFT Crème Riche delivers an enveloping balm sensation.

Chanel Parfums Beaute, site de Pantin Paris, en fevrier 2014
Photo Sandro Campardo

Chanel Parfums Beaute, site de Pantin Paris, en fevrier 2014
Photo Sandro Campardo

* Clinical evaluation of 31 women after 1 month of use of LE LIFT Crème Fine.
** Instrumental evaluation of 31 women after 2 months of use of LE LIFT Crème (reduction of the surface area of wrinkles).
*** Clinical evaluation of 32 women after 1 month of use of LE LIFT Crème Riche.
**** Clinical evaluation of 31 women after 1 month of use of LE LIFT Crème Fine.

Chanel Lift Your Beauty chanel.com

Check also: Inside Beauty backstage Chanel Métiers d’Art

Comments are off this post!