Acqua di Parma celebrates the winter holidays together with Gio Pastori

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Acqua di Parma celebrates the winter holidays together with Gio Pastori

"For Acqua di Parma the art of gift is an important moment in the art of Italian living and this year we have chosen an artist to celebrate the winter holidays.
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After the success of Colonia Artist, the decoration of the young Italian artist adorns the Holiday Season Collection 2019 with its playful and vital aesthetics. And once again the iconic Italian Maison enhances the art of gift, entrusting its image to an emerging talent among the most interesting of the contemporary scene.
The luminous decor created by Gio Pastori for Colonia Artist returns in the entire Holiday Season Collection, wrapping bottles and coffrets, both in the classic black and white pattern and in the silver notes for Blue Mediterranean and gold products for Le Nobili. A skilled papercut artist with a strong sense of color, Gio was inspired by Depero’s famous advertising notices, interpreting the elegant essentiality of Acqua di Parma in his own way. The original graphic pattern is punctuated by miniatures of the Cologne Art Deco bottle alternating with micro boules that recall the winter holidays, but also childhood games, from marbles to balloons. An atmosphere of fascinating retro fairytale, imbued with contemporary minimalism, even for the visual of the Collection.
The protagonist is Cologne and a large sled, together with Tchaikovsky’s Ballerina and Nutcracker Tchaikovsky soldier in a stylized version and a cascade of gift packages and hatboxes.
A real feast for the eyes runs throughout the Collection which for 2019 becomes even richer. Alongside the refined Holiday Gift Sets, Acqua di Parma offers new, elegant creations for Holiday Gifts. From Blu Mediterraneo hand soaps and creams to the Barber Set and Cologne Travel Set. With a special space reserved for the new Home Collection, including the new Notte di Stelle fragrance. The Collection is completed with the luxurious sets dedicated to the new, sophisticated Signatures of the Sun fragrances and includes for the first time the precious Advent Calendar Acqua di Parma.
“For Acqua di Parma the art of gift is an important moment in the art of Italian living and this year we have chosen an artist to celebrate the winter holidays. Having Gio Pastori beautifully interpreted the luminous lightness of our iconic fragrance with its original version of Colonia Artist, we decided to donate the magic touch of his instinctive and ironic creativity to the new Holiday Season Collection “, declares Laura Burdese, CEO and President of Acqua of Parma.
“Working with Acqua di Parma has given me the opportunity to express the most authentic essence of my creativity. The manual skills of collage and papercut, together with the purity of the forms are part of my way of working. And elegant minimalism, the passion for craftsmanship and imperfect perfection that make every creation of Acqua di Parma something unique, immediately won me over. Values ​​that have stimulated me in Colonia Artist and that adapt perfectly to the spirit of the Holiday Season Collection ”, says Gio Pastori.
With Gio Pastori Acqua di Parma continues his path of experimentation that year after year involves eclectic and original figures of the contemporary art scene. A research that involves the visual codes of the Maison and Cologne, its iconic fragrance, reinterpreted from time to time in creations of great impact and uniqueness. Original works that arise from the individual sensitivity of different artists. The project dedicated to the Holiday Season Collection represents the natural evolution of the collaboration between the historic maison and the artist called to interpret it.

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