CHANEL – The 2018/2019 Cruise show in Bangkok


CHANEL – The 2018/2019 Cruise show in Bangkok


CHANEL will present its Cruise 2018/19 collection on October 31st 2018 in Bangkok.

The show, first staged last May in the Grand Palais in Paris, will be reimagined in a new setting on the banks of the Chao Phraya river, lifeblood of the city known as the Venice of the East.

CHANEL’s perpetual bridging of heritage and modernity is reflected in Bangkok, celebrated at once for its deep cultural roots and vibrant energy.

In May 2000, CHANEL became the first luxury fashion house to hold a major catwalk show for its Cruise collection, designed by Karl Lagerfeld, and traditionally destined for an intrepid clientèle traveling to warmer climes.

Today a cosmopolitan city that seamlessly blends its dynamism with its tropical ease, Bangkok is the collection’s essential next port of call.

To celebrate, the House has launched @CHANEL.SabaiStyle, an ephemeral Instagram account honouring the parallel of chic nonchalance between Gabrielle Chanel’s style and Thailand’s famed sabai philosophy.

From sailor’s trousers to light fabrics, from seaside stripes to espadrilles, the account will share photos of the CHANEL Cruise spirit, championed since 1919 when Gabrielle Chanel became the first designer to offer collections for sunny holiday destinations.

Today, many fashionable Thais reflect this same attitude when styling their own looks every day – both sabai and chic at once.

CHANEL invites the public to share photos of their interpretations of this theme, using the hashtag #CHANELSabaiStyle.

On the occasion of the CHANEL replica 2018/19 Cruise show in Bangkok on October 31st, the House presented “L’ALLURE DE CHANEL”, an enlightening roundtable discussion with three close friends of the House: model, author, entrepreneur, and CHANEL ambassador, Caroline de Maigret, model Soo-Joo Park, and Amanda Sanchez, the CHANEL in-house model for over 17 years.

These three women, who hail from all corners of the globe, each boast their own unique allure — an attitude that is so quintessentially CHANEL. Founder Gabrielle “Coco” Chanel had a singular type of allure, one that was reflected in her creations that in turn helped to modernise not just how women dressed but also their way of life. Today, the essence of this attitude — which is so much more than style — continues to be explored and expressed through the designs of Karl Lagerfeld, who has said: “For me, allure is in the beautiful gestures of a modern woman.”

This in-depth discussion, on November 1st, shed light on Caroline de Maigret’s, Amanda Sanchez’s, and Soo-Joo Park’s histories with the House and how CHANEL has influenced the evolution of their style. In two scheduled sessions, one for clients and one for the press, the trio discussed the emotional connection we have with clothing and how getting dressed is an essential means of self-expression.