Peter Lindbergh in Deauville for Ermanno Scervino
The Italian Ermanno Scervino has just unveiled his new advertising campaign for spring / summer 2017, realized by the talented Peter Lindberg in Deauville in France. This is the sixth time that the Florentine creator and the German fashion photographer are working together for an advertising campaign.
The new face of the brand for this season is the American model Kenya Kinski Jones, emerging figure of international fashion, daughter of the musician and record producer Quincy Jones and the actress and model Nastassja Kinski. For the campaign, she is associated with her boyfriend, the American actor Will Peltz.
The images show the two young people in the open air, on the beach of Deauville, emblematic beach of Normandy. Kenya and Will are photographed, looking straight in the lens or in an exchange of complicit looks. A new sensuality is asserted, glamorous and contemporary, enhanced by the flagship looks of the spring / summer collection.
“I really wanted Kenya as the star of this campaign, because it perfectly reflects the DNA of my brand. She is the daughter of two icons of the eighties and is a new, fresh and modern beauty. Associating her with her boyfriend has created a very spontaneous, intimate atmosphere. The photographer of the campaign could only be Peter Lindbergh, with whom we have been cooperating for several years, he has the ability to grasp my aesthetic idea with unmatched accuracy, ” said Ermanno Scervino.
The Ermanno Scervino Spring / Summer 2017 campaign will be available in the international press from January 2017.