Dior Lady Art Project and its six new designers
With its architectural design, metallic charms spelling out the name DIOR, and carnage motif inspired by Napoleon III chairs in which Christian Dior seated the guests at his shows, the Lady Dior Bag, created in 1995, is an expression of the contemporary refinement of the house, and lends itself to a wealth of interpretations and artistic appropriations. For the opening of the house of DIOR in London, this past June, and for Dior Lady Art project, the house invited the London – based contemporary artist Marc Quinn to deliver his vision of the iconic bag and small leather accessories in a limited edition available exclusively in the boutique. Today, the story continues with six new British and American artists who unveil their creations in the Miami Boutique, in a Los Angeles pop-up store, then in Korea, in London, in China, in Dubai and in Paris. In undertaking this collaboration, the house has pushed the limits of its savoir-faire in order to respond to the artists’ requirements. The project gives carte blanche to artists who have transposed their own creative universes into the Dior Leather working language.