COACH organizes online auction of the Vintage bags

COACH organizes online auction of the Vintage bags

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COACH organizes online auction of the vintage bags

Coach celebrates 75 years of craftsmanship auctioning forty-eight unique vintage handbags on sale online at www.coach.com on October 19. For this special event the iconic handbags Coach, the Duffle (1971), the Saddle (1972) and Dinky (1974) were all authenticated choices, revisited and decorated by hand. Different categories celebrate the Coach heritage: first group pays tribute to the celebrity friends of the brand, the second presents the customized vintage bags with special designs and details, while the last blends unique bags in their kind to special items and experiences, that are unforgettable. Eleven pieces auctioned are dedicated to friends and of course Stuart Vevers muse, the creative director of Coach. Each bag reflects the personality of these characters and is finished with a plaque signed by the muse who inspired it, Debbie Harry, the resourceful Lena Dunham and the beautiful Kate Bosworth. Other Coach friends are the star Chloe Grace Moretz, model Dree Hemingway and many others … Twenty-six of the bags, that are coming have been revised and renewed in Coach workshop lab in NY. Each custom bag reflects the history and craftsmanship of the brand at the same time imagine the modern Coach Girl with details such as fringes, patches and studs. The last section proposes 11 tailored bags. Some auction lots that offer visitors unique experiences, such as attending a parade of Coach in New York or give name to a collection bag. The first $ 50,000 proceeds from the auction will be donated to the Costume Institute of the Metropolitan Museum of Art to preserve the history of fashion, and secure it as an art form. Stuart Vevers declares: “This is a very personal project for me, many people who took part are friends I work with when I joined Coach, a real family. I am proud to support the cause of education and the preservation of fashion celebrating the legacy of Coach with these unique and creative pieces. ”
The auction is online from October 19 until 17:00 of October 28.