Elephant Crisis Fund and Doutzen Kroes Launch #KnotOnMyPlanet
The Elephant Crisis Fund, one of the most powerful initiatives to save African elephants from the ivory crisis, in partnership with fashion industry leaders, the Clinton Global Initiative, and Tiffany & Co., is launching the #KnotOnMyPlanet campaign on September 9, 2016, during New York Fashion Week to raise millions in support of a coalition of organizations dedicated to ending elephant poaching and stopping the trafficking and demand for their ivory.
Led by its Global Ambassador, Doutzen Kroes, with the support of top models and celebrity influencers including Joan Smalls, Miranda Kerr, Cara Delevingne, Adriana Lima, Robin Wright, Pearl Jam, and Adrien Brody, among others, the #KnotOnMyPlanet campaign is dedicated to raising additional financial resources for elephant protection.
#KnotOnMyPlanet pays homage to one of the key characteristics of these incredible creatures – their memory – for as we say, “elephants never forget.” That one hundred thousand elephants were killed in just three years suggests that we humans have forgotten elephants. This campaign therefore encourages the world to pledge to never forget elephants by donating to the ECF, tie knots, and share them on social media with #KnotOnMyPlanet.
The campaign is the brainchild of David Bonnouvrier, Co-Founder of DNA Model Management, and Trish Goff. It was created and developed by the founders of Blood, George Prest and Drew Burdon, and is a joint venture between the Wildlife Conservation Network and Save The Elephants. Current corporate partners include Tiffany & Co., the Council of Fashion Designers of America, the Clinton Global Initiative, DNA Models, The Clymb, Ivory Ella and Snapchat, which is creating a custom filter for the launch.
At the 2016 Clinton Global Initiative (CGI) Annual Meeting, members of the Clinton Global Initiative Elephants Action Network (EAN) will feature the #KnotOnMyPlanet campaign as part of a multistakeholder CGI Commitment to Action with the fashion industry to stop the demand for ivory. This commitment is aimed at the drivers of elephant poaching – consumer tastes for ivory luxury goods and trinkets – and aims to shift attitudes against ivory products and decimate demand for them. “The CGI Elephants Action Network members share a belief that a world without elephants is morally and ecologically unacceptable,” Chelsea Clinton, Vice Chair of the Clinton Foundation said. “We know most people want to do the right thing for our wildlife and yet many people still don’t know the huge threats facing elephants. It’s clear that one of the most important things we can do to help stop the killing of elephants is to raise awareness about those threats and reduce consumer demand for ivory by stigmatizing its purchase – something we can only achieve by working with partners to whom consumers look and listen. We’re deeply grateful to all involved in the #knotonmyplanet campaign for coming together to champion this message.”
About the Elephant Crisis Fund: The Elephant Crisis Fund is a joint initiative of Save the Elephants and the Wildlife Conservation Network. It is the most effective and innovative way for people who care about elephants and the future of wild Africa to stop the killing of elephants and stop the trafficking and demand for their ivory. It supports the best ideas, rather than a single institution – for it will take the most critical actions of all to save elephants. To date the ECF has supported 114 projects implemented by 59 organizations across African elephants’ range and in demand countries. One hundred percent of every donation goes directly to the ground and none to organizational overhead.