My Burberry fragances event at cafe Thomas’s

British actress and face of My Burberry fragrances Lily James hosted an event at Burberry’s all day café Thomas’s to celebrate the launch of My Burberry Black, the new parfum for women inspired by the black Heritage Trench Coat.

The event was attended by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, Burberry models Lily James, Josh Whitehouse, Todd Dorigo, Toby Huntington-Whiteley, Clara Paget, Douglas Booth as well as Jenna Coleman, Matt Smith, Cressida Bonas, Ellie Bamber, Laura Carmichael, Freddie Fox, Izzy Bizu and Alice Manners. The space was transformed with floral to celebrate the fragrance’s notes and character.

The event celebrated the reveal of the My Burberry Black campaign which launched globally earlier today. The campaign, shot by Photographer Mario Testino, marks Lily James’ debut for Burberry and her first ever global advertising campaign.

Here the campaign

L’attrice britannica, volto di My Burberry fragrances Lily James apre l’evento Burberry un all day al cafe Thomas per celebrare il lancio di My Burberry Nero , il nuovo profumo femminile ispirato al Black Heritage Trench .

L’evento ha visto la partecipazione del Burberry Chief Creative e amministratore delegato Christopher Bailey , dei modelli Burberry Lily James , Josh Whitehouse , Todd Dorigo , Toby Huntington-Whiteley , Clara Paget , Douglas Booth così come Jenna Coleman , Matt Smith , Cressida Bonas , Ellie Bamber , Laura Carmichael , Freddie Fox , Izzy Bizu e Alice Manners . Lo spazio è stato trasformato con un allestimento floreale per celebrare le note e il carattere della fragranza .

L’evento ha celebrato il lancio della campagna My Burberry Black a livello globale. La campagna , realizzata dal fotografo Mario Testino , segna il debutto Lily James ‘ per Burberry e la sua prima campagna pubblicitaria globale .