Fendi 90’s birthday, the video    

Fendi sealed once more its profound and long-lasting bond with Rome, by choosing its hometown to celebrate the 90 years anniversary of the Maison.

The event started on 7 July late in the afternoon with a private cocktail at the San Luca Academy inside Palazzo Carpegna, an historical Roman Palazzo hosting an artists’ association founded in 1593, just a few steps away from the Trevi Fountain, where it was launched – as a worldwide preview – the Fendi Roma book.

The book, conceived to celebrate 90 years of the Maison, its history, identity and the profound link with the city of Rome, has been presented in an exclusive set up inside the exhibition area where its photographic images were displayed as in an art gallery.

The celebration continued at the glorious Fontana di Trevi, for a never seen before fashion show with the Legends and Fairytales Haute Fourrure Collection, disegned by Karl Lagerfeld, once more an example of the unique craftsmanship, daring creativity and expression of the excellence of the Roman Maison. The Trevi fountain’s water and play of lights fused with the catwalk rhythm giving life to an iconic Roman atmosphere.

International Top models as Kendall Jenner and Bella Hadid walked down the transparent catwalk placed on water during sunset time as floating fairies.

The fashion show was followed by a breath-taking dinner at Terrazza del Pincio in Villa Borghese, that hosts one of the most amazing landscape views of Rome. The guests walked through a corridor immersed in Karl Lagerfeld’s sketches since 1965, a special artwork called Gust of Wind conceived by the internationally renowned designer Paul Cocksedge Studio. An unexpected and circular “Fendi fountain” was constructed embracing the dinner venue to underline once again the profound and historic bond between Fendi and the roman fountains.

The dinner was followed by a special performance by Giorgio Moroder, an icon and live legend of the disco music, that has collaborated with the biggest stars on earth as Barbara Streisand, Freddy Mercury, Donna Summer and Daft Punk. He has an award winning record: 3 Academy Awards for the music of the famous movies Top Gun, Flashdance and Never Ending Story, 4 Grammy awards and 4 Golden Globes and more than 100 Gold and Platinun Records.

L’evento ha avuto inizio nel tardo pomeriggio del  7  luglio con un cocktail privato e la presentazione in anteprima del libro Fendi Roma presso l’Accademia San Luca, bellissimo edificio storico all’interno di Palazzo Carpegna.

I festeggiamenti sono proseguiti presso l’iconica Fontana di Trevi, riportata all’antico splendore originale grazie al supporto di Fendi che ne ha finanziato il restauro, con la straordinaria sfilata “Legends and Fairy Tales”.

A seguito della sfilata si è svolta una magnifica cena presso la Terrazza del Pincio, a Villa Borghese, da cui si può godere uno dei più bei panorami della capitale. Gli ospiti hanno percorso un viale allestito con i disegni illuminati di Karl Lagerfeld.

Gli invitati hanno cenato all’interno di una speciale “Fontana” realizzata per l’occasione da Fendi, a sottolineare il profondo e storico legame che da sempre la Maison ha con le fontane di Roma.

La Maison ha celebrato, insieme a Karl Lagerfeld e Silvia Venturini Fendi, i suoi 90 anni di successi raggiunti in tutto il mondo, grazie alla costante passione per la qualità, la sperimentazione e la continua ricerca, che da sempre hanno dato vita a collezioni uniche.