Janashia FW 2016-17 at MB Fashion Week Tbilisi
Janashia is a successfully operating brand on the local, as well as world fashion markets. Considering the demand on the brand’s clothing, the creative group decided to launch an e-shop www.janashiastore.com and thus make purchasing of Janashia items available from any part of the world. Currently, Janashia is working on A/W 16/17 collection, which will be presented at the upcoming season of Mercedes-Benz Fashion Week in Tbilisi. Currently, Janashia is working on A/W 16/17 collection, which will be presented at the upcoming season of Mercedes-Benz Fashion Week in Tbilisi.
The collection is inspired by old Georgian cinema and movie stars. The face of unforgettable Veriko Anjafaridze in the film "Monanieba" and style of Sophiko Chiaureli in "Natvris Khe" can be easily recognized in the collection. Furthermore, current collection has the vibes of 30’s silhouettes and masculine lines, typical to JANASHIA. For creating the right mood and atmosphere of the aforementioned inspiration, Janashia used fabrics like folded organza and high waist knitted trousers combined with silk. Black and red and feminine dresses with embroidery of roses and leaves progress into more masculine silhouettes when velvet jumpsuits and overalls come into play. As a result, new collection from Janashia becomes very ‘masculin-féminin’ and chic at the same time.
The brand new ad campaign clearly demonstrates the hidden androgyny and subtle femininity in the latest designs from Janashia. Janashia not only depicts fashion, the brand defines and gives it cultural resonance and meaning. Janashia epitomizes the values of freedom and the values of beauty, and then combines them and creates unforgettable style. The designs are full of soft, natural colors. Shades and tones melt into subtle hazes. Shapes and patterns are always trendy, elegant and new. The end result is a breathtaking style.