Interview with designer Rolf Ekroth

Interview with designer Rolf Ekroth


Interview with designer Rolf Ekroth.

By Gioia Gange

When and how you decided that you wanted to be a designer? 

I decided that I want to be a designer pretty soon after I took a sewing class for beginners sometime in 2009. It all just made sense to me. I loved working with my hands and constructing something new. I had a few different “careers” before accidentally getting into fashion. I initially wanted to be a social worker, after I realized that maybe it wasn’t something i would love to do the rest of my life I tried being a salesman and from that I progressed to online poker. So I have tried lots of different stuff, but I have never been more happy and satisfied with my life than I am now.

It was your dream job?

I never imagined that it would even be an option! I always thought that you have to have a background in arts and masterful sewing skills. But thankfully I was wrong, and you can learn basic sewing skills quite quickly.

Which is the first thing you designed and for who (yourself,a friend…)? 

The first thing I designed and sewed was a checkered flannel shirt, nothing special, but a really though thing to sew for a first project. If I remember correctly, it came out ok.

Who’s the designer you admire the most and why?

That’s a hard one to answer, because there’s a lot of designers that I admire for different reasons. But my favourite might still be the late Alexander Mcqueen. I admire his intelligence in his collections, his creativity, him always pushing forward the boundaries and his ability to make statements and showmanship.

Who’s your muse, your icon, when you create a dress?

I usually design for myself because I do menswear, but it’s me times 10. Another version of me.

If you had to design an entire collection using just one color, which is the one you’d pick and why?

I’m really drawn into red at the moment, but I have zero explanation for it, there’s just something about red that makes me want to use it. But in a few months that will change, so thankfully I don’t have to choose in real life!

Who’s the first person you show your sketches to?

Probably my mom, and she wasn’t that impressed 🙂 But thankfully I continued and got better. Maybe not the sketching part but atleast the ideas got better.

The fabric you love the most…silk, lace, velvet and why?

I love technical materials, polyesters and polyamids and so on. Just feel that the possibilities are limitless with them. They continue to evolve, I made fake “fur” with laser cut polyamids in my last collections and in the next one I use a sort of fake leather material that really feels like the real stuff. You can also mix them with more traditional fabrics and it all just feels new and fresh for me.

If your clothes had a soundtrack, which songs you’d choose?

There has to be definitely 90’s hiphop, that’s what I listened to my entire youth. So anything from 2Pac, Biggie and Nas. Also De La Soul, A Tribe Called Quest, KRS-One, Pete Rock and CL Smooth and so on. But I love all sorts of music, in Hyères for my collection played R.E.M. – A Crush with Eyeliner. I also love Philip Glass, Jon Brion, and music from Shane Carruth’s movies. At the moment my new favourite albums are Chance the Rappers new mixtape “Coloring Book” and PJ Harvey’s “The Hope Six Demolition Project”.

Do you have any trick to avoid that “blank page” moment when you’re at the beginning of the designing of a new collection? Do you watch a movie, flip an old magazine…

I haven’t had a “blank page” moment myself yet. I constantly think of new ideas for collections, and I have about 5 different collections that I would love to make at the moment. My trick is to be open to everything, watch documentaries, listen to music, watch movies and read books.

If you weren’t a designer which job in the fashion world you would like to do and why?

A teacher definitely. I would just love to see how new and young people see the world and designing.