Interview with Adrien Nagy of Rienne Creations
By Gioia Gange
Adrien Nagy, owner and designer of Rienne Creations from Budapest
When and how you decided that you wanted to be a designer?
I always wanted to be a designer. I learned fashion design at MOME Budapest and at London College of Fashion. I specialized in women’s wear and worked as a fashion designer for several companies including Mark Jacobs in New York. Then I established my fashion jewelry brand RIENNE Creations.
It was your dream job?
Yes, definitely. Working in fashion was always my dream in my childhood. I just didn’t know how to start. Hungary was totally different in the 80’s when I was a little kid. Fashion was like magic for me and I worked really hard to get where I am today. And of course Hungary has changed a lot as well, so taking the first steps on the international market as a Hungarian designer is maybe easier than before.
Which is the first thing you designed and for who (yourself,a friend…)?
I designed my first jewelries when I was a kid. I loved playing with beads and creating earrings and necklaces for myself and for my friends as well. When I was around 10 years old, I also attended a course where I learned a lot about our traditional beadworks and beading technics.
Who’s the designer you admire the most and why?
I love Marni and Prada jewels. They are chic and cool. My aim is to create jewelries that are somewhat classical and cool at the same time.
Who’s your muse, your icon, when you create a jewel?
As I realized it depends on collection and season.. Recently I was really inspired by Audrey Hepburn. Her classical style and playful attitude is an inspiration for me.
If you had to design an entire collection using just one color, which is the one you’d pick and why?
If I speak about a jewelry collection, I would say white. Normally black is my first choice, but designing an all-black jewelry collection is less fun as the shades and details are less visible.
Who’s the first person you show your sketches to?
I rarely make sketches. I use mockups to communicate about my ideas with my colleges.
The fabric you love the most…silk, lace, velvet and why?
Silk and crystal. With the combination of the two, there can be produced the base of all the RIENNE jewelries. The additional elements such as semi-precious stones or mother of pearls are various from collection to collection.
If your clothes had a soundtrack, which songs you’d choose?
You mean jewelries, right? Jimmy Page and Robert Plant: No Quarter
Do you have any trick to avoid that “blank page” moment when you’re at the beginning of the designing of a new collection? Do you watch a movie, flip an old magazine…
I like folk art. If I need inspiration, I flip through books about Hungarian folk art.
If you weren’t a designer which job in the fashion world you would like to do and why?
I don’t know. I didn’t even know that I would design jewelry one day and now I have a fashion jewelry collection. For me the process of creating is essential.
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