Louis Vuitton Travel SS 2016 con Léa Seydoux    

La location per la campagna Travel Spring/Summer 2016 è il Ranch progettato dal celebre architetto messicano Luis Barragan in Messico.

Continua quindi l’esplorazione architettonica della Maison e dopo la Bob and Dolores Hope Estate di John Lautner e come preludio dell’imminente arrivo al Niteroi Museum of Contemporary Art di Oscar Niemeyer a Rio de Janeiro in occasione della sfilata Cruise 2017, Louis Vuitton approda in Messico.

Al centro di questo spazio, il fotografo Patrick Demarchelier ha immortalato la donna Louis Vuitton rappresentata per la prima volta dall’attrice francese Léa Seydoux, nuova musa della Maison, che appare come un’eroina sicura e audace, costantemente in movimento. Gli abiti che indossa Léa Seydoux sono della Collezione Pre-Fall 2016.

Le borse Capucines e City Steamer hanno un posto d’onore in questa Campagna Travel. La Capucines, borsa simbolo della Maison, con la sua discreta eleganza rappresenta perfettamente il savoir-faire di Louis Vuitton. La Steamer, nata nel 1901 come una borsa da viaggio antenata del bagaglio a mano, è stata rivisitata in chiave moderna diventando una borsa da città.

Louis Vuitton presents its latest advertising campaign

For its latest advertising campaign, Louis Vuitton is traveling to Mexico.

As a follow-up to the Bob and Dolores Hope Estate by John Lautner and as a prelude to its imminent arrival at the Niteroi Museum of Contemporary Art by Oscar Niemeyer in Rio de Janeiro for the Cruise show, Louis Vuitton continues its architectural journey, setting its latest campaign at the Ranch designed by the celebrated Mexican architect Luis Barragan.

At the center of this space, photographer Patrick Demarchelier has captured the Louis Vuitton woman as embodied for the first time by the actress and new muse Léa Seydoux. She appears as a daring, self-confident heroine who is constantly on the move. She wears pieces from the Pre-Fall 2016 collection.

The Capucines and City Steamer handbags take pride of place in this Travel campaign. The Capucines, a discreetly elegant new signature bag, incarnates the Maison and its know-how. First created in 1901, the Steamer was the first supple bag, the ancestor of the modern handbag. Updated for today’s tastes, it becomes a true city bag.

The new Louis Vuitton advertising campaign starring Léa Seydoux will break in the June and July issues of magazines worldwide.