Chanel Eyewear SS 2016 Campaign

Chanel Eyewear SS 2016 Campaign

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Chanel Eyewear SS 2016 Campaign    Italiano-Inglese-New11

Il ritorno sulle “scene” del fashion world di Cara Delevingne è per la campagna Spring/Summer 2016 eyewear di Chanel davanti all’obiettivo di Karl Lagerfeld.

La giovane attrice è un’ “amica” della Maison e di Karl Lagerfeld fin dal 2012. Ha già sfilato numerose volte sulle passerelle di Chanel ed è apparsa nelle campagne della collezione Crociera 2012/13, Prêt-à-Porter Autunno-Inverno 2014/15 e Métiers d’art Paris-Salzburg 2014/15. Cara Delevingne è stata anche una delle protagoniste del cortometraggio realizzato da Karl Lagerfeld Reincarnation.

Per la campagna Primavera-Estate 2016 sfoggia un look estremamente urbano e contemporaneo, indossando capi della collezione Prêt-à-Porter Chanel AIRLINES: un berretto in tweed e cotone intrecciato, una giacca in tweed e un top senza maniche con ricami argentati impreziosito da fiocchi in gros-grain.

In un mondo immerso nel blu, come a mezz’aria, la campagna rivela montature della collezione Plein Soleil e Bijou 2016, nonché un design presentato sulle passerelle dello scorso ottobre durante la sfilata Prêt-à-Porter Primavera-Estate 2016: una “maschera” a specchio ultra grafica con effetto matelassè inciso a laser.

La collezione Plein Soleil 2016 rivisita il tema bicolore – un simbolo iconico della Maison – ed è ispirata ai motivi tie-dye. I colori si fondono delicatamente nell’acetato, scivolando progressivamente dal nero al blu negli occhiali da sole cat-eye, e dal nero al bianco sul modello da vista ovale. La collezione Eyewear Bijou 2016 trae ispirazione da un altro elemento Chanel : la camelia. Le stanghette degli occhiali da sole a farfalla e degli occhiali da vista cat-eye sono impreziosite di camelie in metallo e smalto.

La campagna è stata realizzata da Karl Lagerfeld e sarà visibile ad aprile 2016.

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Karl Lagerfeld has chosen Cara Delevingne as the face of the Spring-Summer 2016 Chanel eyewear campaign.

Since 2012, the young actress has been a close friend of the House and of Karl Lagerfeld and has walked the runway several times for Chanel and appeared in campaigns for the 2012/13 Cruise, the Fall-Winter 2014/15 Ready-to-Wear and the Métiers d’art Paris-Salzburg 2014/15 collections. Cara Delevingne was also cast as one of the lead roles in Karl Lagerfeld’s video-clip Reincarnation.

For the Spring-Summer 2016 eyewear campaign, she sports a very urban and contemporary look wearing pieces from the Chanel AIRLINES Ready-to-Wear collection: a cap in tweed and plaited cotton, a tweed jacket and a sleeveless top with silver embroideries and finished with grosgrain ribbon bows.

In a world imbued with blues, as if in mid-air, the campaign reveals frames from the Plein Soleil and Bijou 2016 collections as well as a design presented on the catwalk last October during the Spring-Summer 2016 Ready-to-Wear show: an ultra-graphic, mirrored mask with a quilting effect engraved by laser.

The Plein Soleil 2016 collection revisits the two-tone – an emblematic House signature – and is inspired by tie-dye motifs. The colours subtly melt into the acetate, sliding progressively from black into blue on the cat-eye sunglasses, and from black into white on an oval optical. The Bijou 2016 eyewear collection draws inspiration from another Chanel code: the camellia. The temples of the butterfly shaped sunglasses and a cat-eye optical are adorned with an abundance of camellias in metal and enamel.

The campaign has been shot by Karl Lagerfeld and is expected to be released in April 2016.