#Followthebuyer at Who’s Next Paris by LaModaChannel    

È uno dei trade show più grandi e importanti del mondo, meta dei buyer dei negozi e delle catene internazionali, in Gennaio e Settembre l’evento accoglie più di 50000 visitatori alle Porte de Versailles Exhibition Centre a Paris, da più di 100 nazioni differenti.

“Abbiamo seguito i buyer per tutta la durata dell’evento, intervistandoli sul loro lavoro e sul loro approccio al mondo del fashion. Siamo felici di presentarvi la nostra ultima produzione video” Gianmarco Boccaccio, film director di LaModaChanel.

Credits: Video Production by @lamodachannel #lamodachannel – Film Director @gianmarcoboccaccio

20 years after its creation, today WHO’S NEXT is the leading international fashion trade show for womenswear in Europe. In January and September, the event welcomes 50,000 visitors through its doors at the Porte de Versailles Exhibition Centre in Paris, with around 800 French and international ready-to-wear brands for them to discover.

Brands, buyers, journalists and trendsetters hailing from over 100 different countries come together to discover and set next season’s trends during 4 days of meetings, activities and parties.

We’ve followed the buyers through the entire trade show schedule, asking key questions about their job and approaches to the Fashion world. The result is a keen, wide opening view on this still unknown yet mandatory role for the apparel industry.

“We are so glad to present our last video production for this awesome trade show in Paris”.  – said Gianmarco Boccaccio, film director of LaModaChannel.

Credits: Video Production by @lamodachannel #lamodachannel – Film Director @gianmarcoboccaccio