Der Berliner Mode Salon in Paris

by ZOE MAGAZINE

1 Ottobre 2015

1078

Images credit: © Boyko / GettyImages

Dopo due presentazioni di successo a Berlino, l’ambasciatore tedesco Dr. Nikolaus Meyer-Landrut ha ospitato, per la prima volta, il Der Berliner Mode Salon al fianco di Christiane Arp, editor-in-chief di Vogue Germany.

Mercedes-Benz è orgogliosa di sostenere la prima apparizione internazionale della manifestazione unica. In totale, 28 designer, tra cui nomi affermati come Iris von Arnim, Antonia Zander, Lala Berlin e Talbot Runhof, e giovani talenti creativi come Nobi Talai, Tim Labenda, Bobby Kolade e Marina Hoermanseder hanno presentato i pezzi chiave delle loro collezioni Primavera/Estate 2016.

Tra gli ospiti Karl Lagerfeld, Isabeli Fontana, Lindsey Wixson, Justin O’Shea, Leigh Lezark, Erica Pelosini, Christina Pitanguy, Chantal Thomass, Noemie Lenoir, Anna Brewster, Daria Strokous e i 28 designer: Allude, Anna Bornhold, Annelie Schubert, Antonia Zander, Benu Berlin, Bobby Kolade, Christina Braun, Dawid Tomaszewski, Golpira, Horror Vacui, Iris von Arnim, Isabell De Hillerin, Julia Jentzsch, Julia Zimmermann, Lala Berlin, Marina Hoermanseder, Michael Sontag, Nobi Talai, Odeeh, Perret Schaad, René Storck, Schacky, Stiebich & Rieth, Talbot Runhof, Tim Labenda, Uncommon Matters, Vladimir Karaleev.

The guests joined the exclusive presentation at the ambassador’s residence, the Palais Beauharnais in Paris, on September 30th 2015. After two successful presentations in Berlin, the German Ambassador hosted, for the first time, DER BERLINER MODE SALON alongside German Vogue’s Editor in Chief Christiane Arp.

28 German designers presented key items of their spring/summer 2016 collections for the first time as part of a group exhibition during Paris Fashion Week.

The aim of the initiators is to provide designers with a stage on which to promote the international perception of German fashion as well as win over leading buyers for Germany’s exciting designers and innovative collections.

“We look forward to presenting the talented minds of DER BERLINER MODE SALON in Paris at the invitation of the German Ambassador. It’s another testament to the fact that we have highly creative designers who have earned the opportunity to present their designs on an international stage. Key figures in the fashion industry, business and politics need to come together to ensure the international success of German fashion.”

~ Christiane Arp, Editor-in-Chief at Vogue Germany

“In my opinion, still, the economic relevance of German fashion design is underestimated – there is definitively a market and definitively a lot of talent. The link missing is the visibility of the single designer and to change that is exactly our goal. We want to give visibility to German designers and for them to gain access to the market. Paris is the next important step for Berliner Mode Salon to represent German fashion design internationally. To be invited by the German ambassador and his wife and that it is seen the same way by them is of course just brilliant.”

~ Marcus Kurz, Co-initiator of the BERLINER MODE SALON

“Mercedes-Benz has established itself as a sponsor of selected fashion events worldwide over the past 20 years. We’re delighted to have the opportunity to continue supporting young talents all over the world. This season we’re the proud sponsor of DER BERLINER MODE SALON, which will be presenting 28 designers during Paris Fashion Week. The participants travelling to Paris include the three German finalists of this year’s 30th International Festival of Fashion and Photography in Hyères. ”

~ Wolfgang Schattling, Director Motorsport Marketing and Branded Entertainment Mercedes-Benz