Longchamp Fall Winter 2015 Video    

Una divertente e coloratissima passeggiata attraverso le vie del distretto più arty di Miami, la nuova campagna fall winter 2015 vede protagonista la bellissima Alexa Chung che in una passeggiata “camaleontica” riesce anche ad abbinare la sua borsa con i colori dei bellissimi murales che decorano i muri come in una galleria d’arte en plein air.

For its Autumn 2015 advertising campaign, Longchamp travelled to Miami – and specifically to the city’s hip Wynwood District, famed for its cutting-edge galleries, studios and street art.

It was against the backdrop of Wynwood’s colourful graffiti that Alexa Chung, now into her fourth season as the face of Longchamp, was once again photographed by Max Vadukul.

The choice of location was a completely natural one: not only was Longchamp’s Autumn 2015 collection inspired by the avant-garde Memphis design group, but the company also has long-standing ties with the art world, evidenced in collaborations with, among others, Tracey Emin, Sarah Morris and Thomas Heatherwick.